Company Bio:
Since the early 1990s, Mckinney Trailer Rentals has supplied high-quality semi-trailers to companies throughout the United States. The company has consistently remained a leading provider of trailer equipment for rent, lease or sale and boasts a diverse fleet of over 35,000 trailers.
Optimized Site for Lead Capture
SyncShow then optimized Mckinney’s website to increase traffic and capture qualified leads, which included:
- A New Site Structure - A streamlined site structure supported user experiences and ongoing content marketing efforts.
- SEO Improvements - The site was built to follow Search Engine Optimization (SEO) best practices for technical health. Pages included targeted keywords used by Mckinney prospects, bringing relevant traffic to the site.
- Relevant Thought Leadership - SyncShow developed thought leadership content to publish on Mckinney’s site and social media channels, increasing brand awareness and organic reach.
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The Results
Within the first year, Mckinney’s new and improved website increased website sessions by 50%. While this was happening, the site’s bounce rate decreased by 11%. This meant that there were not only more site visitors, but that those visitors were also the right visitors who were interested in Mckinney’s services.
Organic sessions increased by an even larger percentage. Compared to the previous year, organic traffic increased by 134%, while the rest of the industry only saw a 5–20% increase.
By the end of the new website's first year, Mckinney had beat its lead generation goal for the year by 105%.
After seeing these results, Mckinney continued to work with SyncShow, knowing that SEO and CRO are things that require continued maintenance and continuous improvements. This partnership then led the company to see 109x more leads in six months compared to that same time period the year before.
About SyncShow
SyncShow is an online marketing agency committed to helping growth-oriented professional services organizations fill their sales pipelines and grow. Using processes that are proven to drive results, we help companies increase brand awareness, authority and quality leads. Contact us today so we can help you develop a plan to solve your organization’s greatest challenges. Schedule a discovery call today.
