As the world’s leading group purchasing organization (GPO) in mid-market manufacturing, Prime Advantage facilitates mutually beneficial relationships between its members and topperforming endorsed suppliers.
By leveraging the spending of the entire membership, Prime Advantage negotiates volume-based savings programs with its supply base that drive down costs for members and increase market share for suppliers.
Seeking exponential growth, Prime Advantage had a goal to significantly increase its brand awareness and scale its corporate membership and supplier base. To accomplish this, Prime Advantage retained the services of SyncShow to develop a comprehensive marketing program geared to drive member and supplier engagement.
Through the relationship, SyncShow guided Prime Advantage through an evolutionary process geared to transform the organization’s sales and marketing teams into one integrated department, complete with integrated reporting, CRM usage and marketing automation.
The result for Prime Advantage was significantly improved brand awareness, increased market share and eventually an acquisition by the world’s largest public-sector GPO, OMNIA Partners.
About SyncShow
SyncShow is an online marketing agency committed to helping growth-oriented professional services organizations fill their sales pipelines and grow. Using processes that are proven to drive results, we help companies increase brand awareness, authority and quality leads. Contact us today so we can help you develop a plan to solve your organization’s greatest challenges.
