Manufacturer Sees a 65% Increase in Closed Customers From Digital Marketing YoY

A.C.T. Dust Collectors has come a long way in a few short years. Thanks to its expanded digital presence, the manufacturer has seen a massive increase in qualified leads and closed customers. In fact, in one campaign year, A.C.T. closed 65% more customers than it did in their previous campaign year. But make no mistake, these results didn’t happen overnight.

About four years ago, A.C.T. approached SyncShow to strengthen its digital marketing strategy. To achieve this, SyncShow first set up the digital marketing foundation that delivered some quick wins, netting A.C.T. a 30% increase in pageviews within the first three months.

As A.C.T. continued to work with SyncShow, these results compounded. Using site visitor data, SyncShow optimized A.C.T.’s site and marketing strategy to increase traffic and conversion rates, which in turn, multiplied the number of qualified leads coming down the pipeline.

The Challenge

When A.C.T. first approached SyncShow, the manufacturer knew it had a stellar product. Its dust collectors were efficient, rugged and could reduce equipment maintenance costs for its clients. However, A.C.T.’s brand awareness in the space was lacking.

A.C.T. needed to position itself as a leader in industrial dust collection, and to do that, the company needed a larger digital presence.

SyncShow’s Solution

SyncShow outlined an inbound strategy that would hit on multiple fronts:

• Content Creation
• Search Engine Optimization (SEO)
• Social Media Marketing

This was executed in tandem with continued strategic analysis and monthly reports that tracked A.C.T.’s progress.

A.C.T.’s on-site optimizations and new keyword-optimized blog posts led to its first quick win: a 30% increase in pageviews in the first quarter. Seeing this, SyncShow developed a six-month SEO plan to double down on A.C.T.’s organic success, leading to an even larger increase in pageviews.

While A.C.T.’s SEO foundation was laid, social media strategies and email campaigns drove leads that crushed the organization's goals. In fact, these leads saw an average close rate of 77%, showing that these marketing efforts had pinpointed A.C.T.’s target market.

The Challenge

With its digital marketing foundation laid, it was time to further improve upon these efforts. But in order to do that, A.C.T. and SyncShow needed a better way to track results.

Up until this point, poor tracking of website metrics had capped the full potential of A.C.T.'s digital marketing efforts. To overcome this issue, SyncShow fully migrated A.C.T.’s website over to HubSpot, giving the manufacturer the data it needed to pinpoint where online leads were coming from.

SyncShow’s Solution

SyncShow optimized every conversion point to maximize results, which involved:

• Overhauling webpage design to increase form submission rates
• Experimenting with different website calls-to-action (CTAs) to find the language that delivered the best results
• Creating a strong thought leadership campaign using the company’s blog, and distributing and promoting that content via social media channels

A.C.T. saw improved lead generation conversion rates and more proposal opportunities. Its thought leadership campaign alone accounted for 20% of the total pageviews on the site. Keyword ranking also improved for multiple target keywords. And on top of all that, social traffic increased by 175% by leveraging the valuable content SyncShow created.

The Challenge

By year three, A.C.T. had everything in place to see continued growth. With a following across multiple digital channels and a system bringing qualified leads down the funnel, the challenge was determining what to optimize for the best return on investment (ROI).

SyncShow's Solution

The time was right to set big goals. To hit them, SyncShow continued to craft more valuable content and further optimize marketing funnels. SyncShow particularly focused on optimizing the conversion rates of email drip campaigns, which had already seen solid returns.

Even though SyncShow set stretch goals for Year 3, almost every goal was exceeded:

• Average monthly sales qualified leads (SQLs) were double what they were the previous year
• September alone had more sales qualified leads than A.C.T. had in all of Year 2
• An email drip campaign brought in a $19,000 sale for the company

These massive successes gave A.C.T. full confidence in SyncShow’s ability to drive incredible results through its ROI-focused digital strategy.