Share this
Transportation Marketing Tips From Experts Navigating a Season of Disruption
by Paul Barney on Wed, Oct 20, 2021 @ 10:15
Transportation companies have unique industry challenges, and marketing within this industry has specific nuances that can dictate success or failure, especially as of late. Disruption in the industry is forcing sales, marketing and service teams to rethink how they’re going to market and supporting the current needs of prospects and customers.
Our deep knowledge of the transportation industry puts us in the unique position to quickly and effectively craft custom solutions that yield real results. Here are a few tips from our team of transportation marketing experts to keep in mind during this unique time.
|
Parcel shipping is now a technology game with over 90% of all orders being completed entirely digitally, and headlines in transportation are commonly including digital forward terms like “automation,” “API” and “technology." |
Yet less than a third of transportation companies are tying together marketing automation to their CRMs. Get started with identifying opportunities to ease your sales and marketing process and improve customer acquisition and close rates. Common opportunities include:
- Automated lead scoring and qualification
- Drip email campaigns
- ROI measurements
More advanced customers can consider website personalization or revenue-generation's big buzzword of 2019 and 2020: account-based marketing.
|
Although 50% of warehouses report running above capacity currently, it won't stay this way. |
Focusing on top-of-the-funnel activities showcasing your unique value proposition will ensure that you're staying ahead of the curve. This will allow you to create a large pool of customers to nurture when capacity opens up and the supply chain levels out.
|
While this past year and a half has been difficult for the transportation industry, having an established digital marketing strategy remains essential to transportation and logistics businesses. |
We’ve seen companies have to pivot but still keep their strategic goals in mind. In spite of the recent struggles, understanding your customer personas, the buyer’s journey, your sales process, and marketing goals is vital and will only set you up for future success.
|
Most often in business, it's advised to stay away from using industry jargon when engaging with potential new customers. However, when it comes to search engine optimization (SEO), there's a valuable exception to this rule. |
While some prospective customers are likely unfamiliar with these terms, many are very familiar with them and use them to find information when searching online. In fact, we can find out from Google just how many people are searching for specific jargon keywords every month.
If you're not strategically using these terms in your content, it's possible there's a large slice of your target market that you're not attracting organically. Keep this in mind when creating new content. Small changes like this have the potential to open new revenue opportunities for your business.
|
Supply chain managers are starting to value flexibility over standardization. The more you can provide personalized experiences and many service level choices the better. This will help differentiate your brand and increase brand loyalty. |
In other words, increasing productivity and reducing costs are becoming less important, while improving your overall customer experience is becoming more important, as today’s customers are increasingly demanding flexibility and exclusivity.
Reach Your Revenue Potential
The transportation and logistics industry is currently in a state of rapid change, and a lot of that change has to do with how customers are buying. That’s why it’s more important than ever to focus on your company’s digital assets.
At SyncShow Transportation Marketing, we partner with our transportation clients, helping them transcend the status quo. We approach transportation marketing from the top-down, lending the type of high-level expertise and consulting other agencies promise, but too often fail to deliver.
We believe that your marketing program as a whole should be delivering ROI, not just pieces of it. That's why our team starts with the strategy rather than focusing on individual campaign tactics. We follow and recommend best practices to ensure your program is executing the right tactics that ultimately meet or exceed your goals.
Since 2002, we have guided transportation and logistics companies to success, providing them the resources, strategies and services they need for growth. As a leading sales and marketing consulting agency, we have the certifications, skills, partnerships and industry expertise necessary to deliver results. Let us help you reach your revenue potential!
Are you a transportation marketing expert? We would love to hear your story. Reach out to us today to get profiled!
Share this
- Inbound Marketing (126)
- Manufacturing (82)
- Lead Generation (70)
- Website Design & Development (58)
- Social Media (46)
- Online Brand Strategy (38)
- eCommerce (33)
- B2B Marketing (31)
- Digital Marketing (29)
- Expert Knowledge (29)
- Company Culture (22)
- Content Marketing (16)
- Customer Experience (15)
- Metrics & ROI (15)
- Search Engine Optimization (15)
- Marketing and Sales Alignment (12)
- Transportation and Logistics (11)
- Content Marketing Strategy (9)
- Email Marketing (9)
- SyncShow (9)
- Digital Sales (8)
- General (8)
- Lead Nurturing (8)
- Digital Content Marketing (7)
- Mobile (7)
- Brand Awareness (6)
- Digital Marketing Data (4)
- Transportation Insights (4)
- Video Marketing (4)
- LinkedIn (3)
- Professional Services (3)
- Demand Generation (2)
- High Performing Teams (2)
- News (2)
- PPC (2)
- SEO (2)
- SSI Delivers (2)
- Synchronized Inbound (2)
- Value Proposition (2)
- Account-Based Marketing (1)
- Facebook (1)
- In-House Vs. Outsourced Marketing (1)
- Instagram (1)
- KPI (1)
- Marketing Automation (1)
- Networking (1)
- Paid Media (1)
- Retargeting (1)
- StoryBrand (1)
- Storytelling (1)
- December 2024 (2)
- November 2024 (4)
- October 2024 (4)
- September 2024 (4)
- August 2024 (4)
- July 2024 (1)
- June 2024 (1)
- May 2024 (4)
- April 2024 (1)
- March 2024 (3)
- January 2024 (2)
- December 2023 (4)
- November 2023 (3)
- October 2023 (1)
- September 2023 (4)
- August 2023 (3)
- July 2023 (2)
- June 2023 (2)
- August 2022 (2)
- July 2022 (2)
- June 2022 (1)
- March 2022 (2)
- February 2022 (1)
- January 2022 (2)
- October 2021 (1)
- June 2021 (1)
- May 2021 (1)
- March 2021 (1)
- December 2020 (1)
- October 2020 (2)
- September 2020 (1)
- August 2020 (3)
- July 2020 (3)
- June 2020 (4)
- May 2020 (2)
- April 2020 (3)
- March 2020 (9)
- February 2020 (5)
- January 2020 (6)
- December 2019 (5)
- November 2019 (7)
- October 2019 (6)
- September 2019 (8)
- August 2019 (5)
- July 2019 (5)
- June 2019 (3)
- May 2019 (2)
- April 2019 (1)
- March 2019 (2)
- February 2019 (1)
- January 2019 (2)
- November 2018 (1)
- October 2018 (1)
- September 2018 (1)
- August 2018 (1)
- May 2018 (2)
- March 2018 (1)
- November 2017 (1)
- October 2017 (1)
- September 2017 (1)
- August 2017 (2)
- July 2017 (2)
- May 2017 (1)
- April 2017 (1)
- February 2017 (1)
- January 2017 (1)
- December 2016 (1)
- November 2016 (8)
- October 2016 (7)
- September 2016 (2)
- August 2016 (2)
- July 2016 (6)
- June 2016 (3)
- May 2016 (4)
- April 2016 (6)
- March 2016 (6)
- February 2016 (7)
- January 2016 (7)
- December 2015 (6)
- November 2015 (2)
- October 2015 (3)
- September 2015 (2)
- August 2015 (4)
- July 2015 (9)
- June 2015 (9)
- May 2015 (8)
- April 2015 (8)
- March 2015 (9)
- February 2015 (7)
- January 2015 (8)
- December 2014 (7)
- November 2014 (7)
- October 2014 (5)
- September 2014 (4)
- August 2014 (4)
- July 2014 (5)
- June 2014 (4)
- May 2014 (5)
- April 2014 (4)
- March 2014 (7)
- February 2014 (9)
- January 2014 (7)
- August 2013 (2)
- July 2013 (4)
- June 2013 (6)
- May 2013 (7)
- April 2013 (7)
- March 2013 (8)
- February 2013 (5)
- January 2013 (7)
- December 2012 (4)
- November 2012 (4)
- October 2012 (2)
- September 2012 (1)
- July 2012 (1)
- April 2012 (4)
- March 2012 (5)
- February 2012 (2)
- January 2012 (3)
- November 2011 (1)
- May 2011 (3)
- April 2011 (1)
- March 2011 (1)
- February 2011 (1)
- December 2010 (2)
- November 2010 (3)
- August 2010 (1)
- July 2010 (1)
- May 2010 (2)
- April 2010 (1)
- January 2010 (1)