Personalized Marketing for B2B Manufacturing: Tailoring Content to Individual Buyer Personas
by John Daters on Thu, Oct 17, 2024 @ 08:45
In the world of B2B manufacturing, a one-size-fits-all marketing approach is like trying to fit everyone into the same pair of shoes. Just as individuals have unique preferences, needs, and motivations, so too do businesses and buyers. To effectively reach and engage potential custome …
Why Should Anyone Buy From You? The Power of the Value Proposition
by John Daters on Thu, Oct 03, 2024 @ 09:30
Time and again, we've seen companies with strong sales processes and marketing efforts fail to generate new business revenue. The culprit often lies in a poorly articulated value proposition, which is the foundation of effective messaging and branding. If potential customers can't con …