How to Write a Long-Form Post on LinkedIn
by Danielle Ellerhorst on Thu, Jul 17, 2014 @ 08:00
LinkedIn Influencers vs. Members In 2012, LinkedIn rolled out an “Influencer” program, in which 500 leading professionals (think Arianna Huffington and Barack Obama) got the opportunity to post longer, blog-type LinkedIn updates on their profile to share industry news and insights. Ot …
How to Reach Buyers Who Might Not be on Social Media
by Chris Peer on Thu, Apr 10, 2014 @ 08:37
Social media has been a major phenomenon in the marketing world over the past decade, and it certainly does have a major place in any advertising campaign. However, there are still some people - nearly 25% of Americans - who do not use social media at all. Focusing all of your adverti …
5 Quick Improvements To Create Web Development Fireworks
by Harold Knieriem on Tue, Jul 09, 2013 @ 09:00
I recently saw a list of a few simple mistakes that even the best website designers make that can greatly affect a visitor’s experience. This brought back the memory of some of the mistakes I have seen (and made myself) that affected a website’s performance. Here is my short list of w …
(Free PDF) 4 eCommerce Strategies Used in the Social Mediasphere
by Nikki Tofalo on Thu, Jun 27, 2013 @ 05:34
According to a projection from Forrester Research, eCommerce spending in the United States will reach approximately $262 billion this year, a 13.4% increase from 2012. This compelling number means that the eCommerce marketplace is becoming more competitive. Companies need to make sure …
5 Simple Tips to Increase Social Media Engagement on Facebook
by Nikki Tofalo on Wed, Jun 19, 2013 @ 08:24
In my previous post, I broke down the Facebook EdgeRank algorithm – the formula Facebook uses to determine what populates your News Feed. To quickly recap, EdgeRank takes three factors into consideration: affinity score, edge weight, and time decay. Affinity score assesses how connect …
Best Practices for Handling Negativity in Social Media
by Lauren Bolmeyer on Thu, May 23, 2013 @ 01:00
How do you handle Negativity in Social Media? Social media allows people to connect, interact and share online. It provides a great way to engage with a community of followers, customers and potential customers. A company’s social media presence contributes to how they are perceived i …
(PDF) Back to Basics: Facebook’s EdgeRank Algorithm for SEO
by Nikki Tofalo on Mon, May 20, 2013 @ 01:30
Facebook is a relatively simple social media platform for personal and business use. Since most people have a personal profile, they know how to create a post, check their News Feed, or comment on a picture; however, this is not enough for effective business use. Facebook business pag …