Boost Brand Awareness Through Social Media
by Bri Curran on Fri, Nov 29, 2019 @ 09:17
An estimated 37% of marketers say that brand awareness is their main priority this year, but many don’t know where to start. Brand awareness isn’t like your traditional measurable metrics. In fact, it may seem like a vague concept that can be complicated to track—and you aren’t wrong. …
3 Crucial Elements of Inbound Marketing
by Jessica Sandoval on Thu, Oct 10, 2019 @ 09:30
Getting visitors to your company’s website is relatively easy, especially if you are following these SEO marketing strategies. Converting website visitors into qualified leads, on the other hand, is another story. According to HubSpot’s Inbound Marketing Methodology, the modern buyer’ …
How to Best Leverage LinkedIn for Your B2B Marketing Strategy
by Mallory Bar on Thu, Nov 29, 2018 @ 11:25
With more than 562 million users in more than 200 countries and territories worldwide, LinkedIn serves as a key consideration for business-to-business (B2B) outreach. In fact, with all of these professionals in one place, not only can you make new business connections, but you can als …
Social Media for Your Manufacturing Business? Yes.
by Chris Peer on Thu, Aug 10, 2017 @ 10:12
Today, all you hear is about the importance of maintaining a strong presence on social media to promote your brand. You might be thinking to yourself, “Our business has never generated leads this way so why would using a social media platform work for us now?” Before we explore why ha …
How Social Media Can Help You Grow Your Manufacturing Business
by Jill Phillips on Tue, Nov 22, 2016 @ 07:18
A few years ago, social media was just an extra thing that some businesses did. While it wasn’t necessary, businesses found that having a presence on social media could help them attract new customers, keep clients happy and promote their new services or products. But as social media …
How Manufacturers Can Use Instagram for Marketing
by Danielle Ellerhorst on Thu, Nov 10, 2016 @ 01:50
As a manufacturer, you’re likely active on a few social media channels, perhaps LinkedIn, Twitter or Facebook, but when it comes to Instagram, you may be thinking “Oh no, another social media channel.”
How to Use Social Media Tools in Manufacturing
by Megan Ramey on Mon, Oct 17, 2016 @ 11:34
Manufacturing is all around us and our B2B manufacturing clients are starting to embrace all that inbound marketing has to offer. A huge part of inbound marketing is creating a social presence online while generating leads. And a key part of creating influence online is utilizing tool …