Know Your Google Algorithm Updates: Penguin
by Alan Suchan on Tue, Nov 08, 2016 @ 03:33
Penguin, Panda, Hummingbird, Pigeon and Possum. It’s getting difficult to keep up with Google’s frequent updates and which area of SEO they focus on. However, since it’s one of the most recent and anticipated updates, this month I want to focus specifically on Penguin.
Educating Young Digital Marketers for the Future
by Mike Ginley on Thu, Oct 27, 2016 @ 08:57
As a 22-year-old in the digital marketing world, I found it extremely difficult to find a job right out of college. In a world that’s changing every day, it’s difficult to keep up—yes, even for recent college grads. It’s even more difficult to keep up when you have little experience. …
Google’s Mobile Interstitial Penalty: What You Need to Know
by Alan Suchan on Thu, Oct 20, 2016 @ 07:40
It’s not often that Google announces a search engine penalty ahead of time, but when they do, you can bet it will make waves. That being said, about a month ago Google announced they will launch an “Intrusive Mobile Interstitial Penalty” on January 10, 2017, that will push pages conta …
Moving Into a New Website? Don’t Forget to Change Your Address!
by Alan Suchan on Thu, Apr 07, 2016 @ 07:00
About six months ago, my family and I moved to a new house. There’s obviously a lot of work that goes into moving - packing everything up from the old house, getting the new house inspected, cleaned and prepped, and not to mention the actual move. There’s one thing that doesn’t seem t …
Why Meta Keyword Tags Don’t Matter
by Nadine Nocero-Tye on Thu, Mar 31, 2016 @ 10:23
As a digital marketer, I’m regularly pushing the mantra that new content, whether on your blog or your website, helps assist with boosted search rankings when done properly. Our team works to create content strategies for clients that build their SEO (search engine optimization) effor …
The Evolution of Link Building
by Alan Suchan on Tue, Jan 26, 2016 @ 09:06
Plain and simple, in order to rank high in search engines, you need to have other sites linking to your site. Links are digital votes of confidence and tell search engines that other sites view you as an authority on a certain subject. Just like SEO as a whole, the process of obtainin …
4 Content Ideas for Manufacturers
by Alan Suchan on Thu, Sep 10, 2015 @ 01:58
Content Marketing World - billed as the largest gathering of content marketers - is happening right now in Cleveland. One thing attendees have heard over and over is how “Content is King.” When it comes to SEO for manufacturers, I couldn’t agree more. After all, how can you expect you …