Using Paid Media to Drive Lead Generation
by Bri Curran & John Daters on Thu, Oct 15, 2020 @ 10:30
Lead generation is essential for any company looking to bring in new business. Without a lead generation strategy, it’s very unlikely that any leads making their way through your funnel will fit your ideal persona profile. So, what happens when you have a strategy that isn’t bringing …
How PPC Advertising Bolsters Your Content Marketing Strategy
by Bri Curran on Tue, Sep 10, 2019 @ 12:01
Many marketers may contemplate using pay-per-click (PPC) advertising or content marketing, but they often fail to see the value in merging both to create a foolproof content marketing strategy. Let’s dive in and explore how you can utilize PPC in your overall content marketing strateg …