AAF-Cleveland Professional Development: “Bloggers & Brands” Recap
by Kristin Magyari on Thu, Jan 21, 2016 @ 07:30
Did you know that over 150 million blogs exist on the internet? Not only do blogs help with the search engine optimization (SEO) component of company websites, but they also create brand awareness. With various content marketing efforts going into every brand’s overall marketing strat …
4 Social Media Tools Worth Checking Out
by Lauren Bolmeyer on Wed, Jan 20, 2016 @ 09:45
Many times we hear from manufacturing companies: “my prospects aren’t in social media, that isn’t going to work for us.” Sure, some channels might not make sense for you, but you shouldn’t rule them all out before testing each one. Social media marketing tools can help you to understa …
Get Noticed: Use Video to Reach Your Target Audience
by Allie Gottlieb on Thu, Oct 15, 2015 @ 10:05
Video can be a powerful and compelling marketing tool when executed correctly. It can spur demand and revenue growth by making products or services attractive, easy-to-understand and motivating. What’s more, videos have proven to increase conversions.
6 Best Practices for a Perfect Newsletter
by Lauren Bolmeyer on Tue, Aug 25, 2015 @ 09:31
Many of our clients distribute monthly or quarterly newsletters to their current customers, prospects, employees, and really anyone else who is interested in learning about their company. We’ve seen our fair share of different types of newsletters; some that need some work, and others …
How to Design a Message that Resonates with Your Audience
by Kristin Magyari on Thu, Jul 09, 2015 @ 11:00
Is your target audience following and engaging with your brand on social media, opening and clicking through your email newsletters, visiting your website frequently, and transforming from a prospect to a customer along the way? Why take the time, effort, and money to create messages …
How Manufacturers Can Use Gripping Visuals for Marketing Success
by Allie Gottlieb on Tue, Jun 16, 2015 @ 10:30
Design should be functional, purposeful, and powerful. It’s everywhere and when leveraged appropriately, can help increase brand visibility and provoke action. From simple Call-to-Actions to powerful email templates, strong design can elevate any manufacturer’s marketing campaigns. He …
To Write or Not Write A Press Release
by Bethany Jones on Thu, May 28, 2015 @ 01:26
7 Tips for Maximizing Your Next Announcement You have a huge company wide announcement and want everyone to know about your company’s news. You’re aware of the ongoing debate about whether or not the press release really is dead, but you need to get this amazing message out to your ex …