[Infographic] 5 Benefits of Using Video in your Marketing Strategy
by Allison Thompson & Shelby Black on Thu, Apr 25, 2019 @ 11:57
It’s no secret that video has become a powerful marketing tool, now more than ever. In the fast-paced world we live in, more and more consumers prefer video over other types of content. Wyzowl's 5th Annual State of Video Marketing Survey found that 87% of consumers say they'd like to …
How to Best Leverage LinkedIn for Your B2B Marketing Strategy
by Mallory Bar on Thu, Nov 29, 2018 @ 11:25
With more than 562 million users in more than 200 countries and territories worldwide, LinkedIn serves as a key consideration for business-to-business (B2B) outreach. In fact, with all of these professionals in one place, not only can you make new business connections, but you can als …
Finding Your Differentiated Value Proposition and Why It Matters
by Chris Peer on Tue, Jul 11, 2017 @ 11:08
Cost, quality, customer service and timing: The four pillars of your value proposition, right? Perhaps not. These are the four things that great industrial companies get right. The problem is that customers expect you to get these things right, each time, all the time. Your customers …
Using Brand Journalism to Attract Prospects
by Lexy Washburn-Jasinski on Thu, Nov 03, 2016 @ 07:37
A company's marketing strategy is off to a good start: They have a decent website, a blog and a strong social media presence. Their product and/or service is out there for all the world to see, but could they be doing more? Every company seems to have its own blog and Facebook page th …
Consider Your Buyer's Journey When Educating Prospects Online
by Nadine Nocero-Tye on Tue, Nov 01, 2016 @ 07:27
Today’s landscape of buying and selling has shifted—no longer are consumers looking for salespeople to assist or educate them through the buyer’s journey. Today, prospects are armed and ready with information—typically gathered over hours of research before contact is made with a sale …
Why You're no Longer a B2B Company
by Ashley Wilkinson on Wed, Jun 01, 2016 @ 01:47
The future of business depends on humanizing the customer and employee experience—that future is not “B2B” or “B2C.” It’s B2H. Business to Human. People matter more than ever, not just the consumer but the employees as well. An article written by McKinsey & Company on March 2016 e …
Leveraging Employee Advocacy to Build Brand Awareness
by Kasey Doyle on Thu, Mar 03, 2016 @ 10:27
As the Internet becomes more saturated with content, it’s important that companies begin to think of alternative ways to get their messages in front of their target audience. All too often do we see companies fall into a content creation rut - creating great content that doesn’t deliv …