3 B2B Investments Companies Should Make in 2020
by Jessica Sandoval on Thu, Jan 09, 2020 @ 09:00
Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.
The Importance of Online Branding: Why It Matters
by Carol Yachanin on Thu, Nov 21, 2019 @ 10:49
Your online brand is as important to your business success as your website itself. In fact, a website that looks good but doesn’t have a strong brand may prove to be a detriment to your business, both online and offline.
4 Visual Elements to Help Strengthen Your Brand Awareness Strategy
by Shelby Black on Tue, Nov 12, 2019 @ 10:30
Building brand awareness needs a strong visual identity. How do you identify your brand from your competitors? People are visual creatures and thus more likely to remember visuals better than text. When done right, these four visual elements will help to strengthen your brand awarenes …
How to Build Brand Trust Through Content Marketing
by Kyle Bakos on Thu, Sep 05, 2019 @ 01:30
Trust is one of, if not the most important aspect of building a positive relationship with your current and potential customers. If your brand is seen as untrustworthy, you will never be able to build the relationship it takes to bring in new customers or retain current ones. You’re p …
7 Key Elements to Build Brand Trust With Marketing Communications
by Chris Peer on Thu, May 30, 2019 @ 10:15
When it comes to your company’s brand, the most important feature to establish is trust. People can fall in and out of love with brands for a myriad of reasons, but trust is a virtue that can endure in perpetuity once locked into place. Potential customers most likely have numerous op …
The 5 Lead Generation Marketing Solutions Every Business Needs
by Chris Peer on Thu, May 09, 2019 @ 01:23
Marketing budgets are always a sensitive topic—particularly when your business depends on a pipeline of projects that ebb and flow throughout the year. During revenue downturns, it seems as though marketing is always the first budget on the chopping block. But in reality, it should be …
[Infographic] 5 Benefits of Using Video in your Marketing Strategy
by Allison Thompson & Shelby Black on Thu, Apr 25, 2019 @ 11:57
It’s no secret that video has become a powerful marketing tool, now more than ever. In the fast-paced world we live in, more and more consumers prefer video over other types of content. Wyzowl's 5th Annual State of Video Marketing Survey found that 87% of consumers say they'd like to …