Defining Your Ideal Customer: 4 Important Questions to Ask Yourself
by Chris Peer on Fri, Jul 10, 2020 @ 10:30
Synchronizing Sales & Marketing How can you expect to increase sales if your marketing and sales are not aligned? At SyncShow, we’re passionate about helping businesses with their sales and marketing alignment needs with SaleSync™, a strategic process that includes detailed profil …
Synchronized Inbound Marketing: Getting Employee Buy-In
by Greg Lukach on Tue, Jun 23, 2020 @ 09:58
.jpg)
Buyers are changing the way they buy. To attract today’s buyer, you need to change how you market.
Incorporating a Customer Experience Strategy Into Synchronized Inbound
by Chris Peer on Mon, Apr 06, 2020 @ 10:08
All growth-minded organizations have two key players: sales and marketing. In good organizations, sales and marketing work together to achieve goals. In great organizations, sales and marketing are combined to form one revenue team. In the best organizations, a third player is brought …
Improve Your Sales and Marketing Teams by Following the Navy SEAL Roadmap
by Chris Peer on Thu, Mar 26, 2020 @ 10:57
Today, I spoke with Ron Gasper, retired Navy SEAL and member of the prestigious Naval Special Warfare Development Group (DEVGRU). In our discussion, Ron shared one of the rarely talked about but highly effective practices that help to keep the SEAL teams at the top of their game: Afte …
Communication is the Cornerstone of B2B Sales and Marketing Alignment
by Chris Peer on Fri, Feb 28, 2020 @ 10:03
What B2B Marketers Can Learn from Cool Hand Luke “What we’ve got here is failure to communicate” is probably the most repeated and memorable line from Paul Newman’s 1967 film “Cool Hand Luke.” What’s that got to do with B2B sales and marketing alignment? A lot.
Sales and Marketing Alignment: 5 Tips for Success
by Jane Peer on Thu, Feb 27, 2020 @ 10:15
When I first started my career in marketing more than 25 years ago, I worked on the marketing side of a sales team. It involved a lot of company research and proposal writing. While I learned a lot from the sales team that I supported, I quickly realized my role was much more sales su …
Content That Can Speed Up Your Sales Cycle
by Greg Lukach on Thu, Feb 13, 2020 @ 09:30
Content creation is often time-intensive. It can be costly. Most of the content you create won't immediately lead to a closed sale. For B2B companies with limited marketing budgets, this can be frustrating.