Manufacturing is Making a Comeback & So is Cleveland
by Chris Peer on Thu, Oct 01, 2015 @ 07:30
It's Time to Celebrate Northeast Ohio's Manufacturers! Northeast Ohio, the place many of us call home, represents one of the largest manufacturing centers in the country. Our manufacturers not only support our economy by creating jobs, but they manufacture the things we come into cont …
3 Content Promotion Tips for Manufacturers
by Kasey Doyle on Thu, Sep 24, 2015 @ 06:00
The amount of information on the Internet grows larger each day as more and more manufacturing firms implement content marketing strategies. By 2020, it is expected that the amount of information on the web will grow by 500% (The Content Code) - meaning that a lot of content will go u …
3 Ways Manufacturers Use Classic Marketing As Digital Marketing
by Kasey Doyle on Thu, Jul 30, 2015 @ 10:30
When it comes to manufacturing, traditional marketing methods are still very much the norm. Whether it is sending out direct mail of some kind or going to a trade show, manufacturing businesses are typically stuck in ‘old school marketing’ habits. That’s okay - we know that if you sto …
Value Proposition: Your Number One Asset for Manufacturing Growth
by Chris Peer on Tue, Jul 28, 2015 @ 09:24
As an OEM or contract manufacturer, your buyers are demanding high quality, low price, as well as timely delivery. How many times have you garnered new business from a competitor because they couldn’t deliver on one or more of these important pillars? Worse yet, how many times have yo …
Manufacturing Marketing: In House vs. Outsourced Content Creation
by Danielle Ellerhorst on Tue, Jul 14, 2015 @ 10:00
You know the benefits of content marketing and you’re ready to implement it at your manufacturing company. But, you don’t have a dedicated Content Marketing team in place. So, how are you going to create the content? You have two options:
Trade Show Marketing for Manufacturers
by Lauren Bolmeyer on Tue, Jul 07, 2015 @ 10:46
When it comes to trade shows for most manufacturers, we’ve more than likely all been there…the annual show is coming up, it's time to scramble to get your booth ready to head to a show that you aren’t quite convinced has any actual ROI for your company. If this sounds too familiar, yo …
Why Manufacturers Need to Rethink Their Marketing Strategy
by Jenn DePiero on Tue, Jun 30, 2015 @ 08:33
Cold calling is no longer generating any decent sales leads. The last four trade shows we attended delivered zero results. I have a website but I have no idea how it’s performing and I definitely don’t get any leads from it. These are some common difficulties we hear from our manufact …