6 Reasons Why Manufacturing is Cool
by Kristin Magyari on Tue, Mar 01, 2016 @ 05:55
Before I started working for a marketing agency that partners with manufacturers, I knew manufacturing was important, but I didn’t know the many reasons behind that importance. Everything we use has to come from somewhere, but I never took the time to think about the manufacturing pro …
Part 2: A Multi-Channel Communication Plan
by Chris Peer on Tue, Feb 23, 2016 @ 01:45
People are different. Engineers are different and purchasing agents are different. They each have distinct ways of doing things and they prefer to conduct research and make buying decisions in their own unique ways. Yet many sales and marketing strategies fail to consider that in orde …
Industrial Marketing Goals [Infographic]
by Ashley Wilkinson on Thu, Feb 18, 2016 @ 08:26
Industrial companies, just like any other organization trying to keep up with their competitors, are continually setting goals geared toward their marketing and sales efforts. Goals are oftentimes complicated and overwhelming for marketers to strategically set. Plus, goals usually nee …
Part 1: Aligning Your Sales & Marketing Teams
by Chris Peer on Thu, Feb 11, 2016 @ 08:00
In my five-step guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for a real return on investment from marketing and sales. This article dives deeper in to the first step: Align Your Sales and Mar …
We Manufacture CLE: WARDJet Solutions
by Kristin Magyari on Tue, Feb 09, 2016 @ 09:00
WARDJet Inc. is an Innovative & Creative Manufacturer in Northeast Ohio The next featured company in the We Manufacture CLE series, WARDJet Inc., is headquartered in Tallmadge, Ohio. This manufacturer recently celebrated their 20th anniversary and stands out in our region as a loc …
We Manufacture CLE: Atlantic Water Gardens
by Kristin Magyari on Tue, Jan 12, 2016 @ 07:30
Atlantic Water Gardens Manufactures Premier Water Feature Products in Northeast Ohio The next featured manufacturing company in the We Manufacture CLE series is headquartered in Mantua, Ohio and exports across North America. Atlantic Water Gardens manufactures unique water features th …
5 Website Usability Basic Tips for Manufacturers
by Kristin Magyari on Mon, Dec 28, 2015 @ 10:40
A Simple Website Experience for Your Prospects Optimized website usability should lead to a positive user experience as these are two of the most important components of any website. In order for any manufacturing company to increase lead generation, sales pipeline, ROI, and overall c …