We Manufacture CLE: Buyers Products Company
by Kristin Magyari on Tue, Sep 13, 2016 @ 06:30
Buyers Products Company Keeps Roads Clear During the Winter Months with Snowplows and Salt Spreaders Buyers Products Company is the next featured company in the We Manufacture CLE video series. Located in Mentor, Ohio, this Cleveland company manufactures the snowplows and salt spreade …
Why Manufacturers Should Fix Their Sales & Marketing for Growth
by Chris Peer on Fri, Sep 02, 2016 @ 11:07
A Smart Business Magazine Article on Lead Generation Insights I was recently published in Smart Business Magazine and would like to share the key highlights from the article with you.
Why Manufacturers Need to Revamp Content Distribution Strategies
by Kasey Doyle on Fri, Aug 12, 2016 @ 09:32
Content is the cornerstone of industrial digital marketing. It allows your target audience to get a feel for who you are, what you know, and how you can help solve their challenges without ever picking up the phone to talk to your sales team. However, new content is indexed by Google …
Master Manufacturing Sales Process With a Lead Generation Website
by Phil Van Treuren on Wed, Jul 13, 2016 @ 10:24
Is your manufacturing company is still relying on an out-of-date “brochure” type website to showcase its services to prospective customers? If so, then updating your site to focus on lead generation -- and take advantage of a shifting sales process -- could be the best thing your comp …
We Manufacture CLE: JBC Technologies
by Phil Van Treuren on Tue, Jul 12, 2016 @ 05:30
JBC Technologies Provides Die Cutting Solutions to Manufacture Everyday Products Used by Consumers JBC Technologies is the next featured company in the We Manufacture CLE video series. As a great example of an American company utilizing American ingenuity, this company manufactures co …
How Manufacturers Shape Content for Successful Lead Generation
by Kasey Doyle on Wed, Jul 06, 2016 @ 08:40
The key to any successful digital marketing strategy lies within the content you and your organization are able to create. Your content is a virtual representation of who you are as an organization and should reflect that you are a thought leader in your industry. It’s important to re …
There Are No Boring Companies...Only Boring Digital Marketers
by Phil Van Treuren on Tue, Jun 28, 2016 @ 01:14
“Content marketing? Thought leadership?” Jack said skeptically during my team’s initial meeting at his office. “That’s fine for companies in exciting industries, but we sell storage tanks. Not really something many people want to read about.”