5 B2B eCommerce Trends Every Manufacturer Needs to Follow
by Guest Blogger on Tue, Mar 17, 2015 @ 08:45
A Frost & Sullivan report indicates that B2B along with retail eCommerce is likely to hit $12 trillion in sales globally by 2020. Though this number also includes electronic data interchange (EDI), it is expected that non-EDI B2B eCommerce transactions will be growing into the tri …
Is Marketing Now More Valuable Than Sales to the Manufacturer?
by Chris Peer on Tue, Mar 03, 2015 @ 08:45
I once heard a business owner say that Sales is the lifeblood of a company and Marketing is arts and crafts. As a marketer, this hurt, but to some degree I could not disagree…not until recently. Over the past five years Marketing has drastically changed. The Internet has completely mo …
Measuring Marketing ROI: Tips for the B2B Marketer
by Erin Kerrigan on Thu, Feb 19, 2015 @ 01:09
We all know that measuring the ROI of our efforts (marketing, sales, capital investments, etc.) is crucial to the success of our business. We understand that putting resources (time or dollars) into something that isn’t supporting the health and growth of the business isn’t worth cont …
Ways to Reach Potential Customers & Generate Revenue for Distributor Driven Businesses: Part One
by Dan Martello on Tue, Dec 23, 2014 @ 08:45
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor-driven company?” In this three part blog series, we will tackle the answer to this important quest …
How to Plan Your 2015 Content Calendar for Manufacturing
by Nikki Tofalo on Thu, Dec 11, 2014 @ 08:57
As the end of 2014 approaches, it’s time to start mapping out your content strategy for 2015. I know first-hand that it is difficult to plan when you are also trying to wrap up the year. Before you know it, it’s National Manufacturing Day (more on that, below) and you are scrambling t …
5 Marketing Questions Answered by a Local Manufacturing President
by Ashley Wilkinson on Thu, Oct 02, 2014 @ 08:43
This week I had the opportunity to interview a local leader of a prominent manufacturing company. Mr. Eddie Wilkinson is the President of Bendix Spicer Foundation Brake Company (BSFB), located in Elyria, OH. BSFB offers a single, complete source for OEM brake system design, manufactur …
How to Create Demand Generation for your Products
by Chris Peer on Thu, Apr 03, 2014 @ 01:56
Did you know that recent studies show that 67% of the buying process is done online, regardless of product type, service type, size or cost? That’s right, two thirds of the buying process are happening before you ever even talk to your consumer. Today, buyers are researching and compl …