A Conversation In Manufacturing: Part 1
by Chris Peer on Tue, Apr 21, 2015 @ 10:30
Last week I was talking with the Vice President of Sales at a manufacturing company about his challenges in geographic expansion and new business revenue growth. It was a conversation I am deeply familiar with as I talk to dozens if not hundreds of manufacturing leaders each year. Man …
5 Social Media Mistakes Manufacturers Make
by Danielle Ellerhorst on Thu, Apr 09, 2015 @ 09:07
1. Being Inactive on Social Media Are you a manufacturer that has a website homepage with links to your social media outlets? Are you active on your social media channels? If you answered yes to the first question and no to the second, you could be devaluing your company. Think about …
4 Ways to Master Value Engineering for Your Manufacturing Company
by Rob Zito on Tue, Apr 07, 2015 @ 01:57
Value in Engineering Cost Savings in Manufacturing” Lunch n Learn in March. Clark Neft, President of Barth Industries shared invaluable information on how manufacturers can save on costs and add value to client relationships. A key objective for manufacturers is lowering costs while r …
Digital Lead Generation Strategies: Products vs. Services
by Dan Martello on Tue, Mar 31, 2015 @ 09:54
At a recent SyncShow sponsored event, the crowd (and most of the discussion) consisted primarily of manufacturing companies comparing notes around various digital marketing tactics. One of our long standing professional services clients transitioned the somewhat one-sided dialog by as …
5 Ideas for Creating Blog Content for Your Manufacturing Company
by Lauren Bolmeyer on Thu, Mar 26, 2015 @ 10:53
So, you launched a blog as a marketing initiative and now you have to actually fill it up with content. What a daunting task, right?! You’ve already got enough on your plate dealing with the day-to-day tasks that come along with the job. Adding what might seem like hours on end to wri …
What is Your Unique Value Proposition?
by Chris Peer on Tue, Mar 24, 2015 @ 12:25
Our title of today’s post is perhaps the single most important question that you need to answer to improve marketing and sales success. What is a unique selling proposition (USP)? According to Entrepreneur.com, the definition is: The factor or consideration presented by a seller as th …
How to Generate More Sales from a Small Group of Buyers
by Rob Zito on Thu, Mar 19, 2015 @ 03:37
I frequently hear this from manufacturing executives when discussing their challenges: “I don't need leads, we are a niche manufacturer and we know all of our potential buyers. My problem is that I need help closing more sales with this finite group of buyers.” Successfully penetratin …