7 Steps to Help Justify an Inbound Marketing Budget
by Erin Kerrigan on Thu, Apr 16, 2015 @ 11:00
Many of us hate that dreaded situation where you have to walk into your boss’ office and ask for money. The reality is though, if you go in armed with the supporting data to make a strong case, you’re much more likely to get the result you’re looking for. If you can prove the return o …
Why Your Digital Marketing Failed for Your Manufacturing Business
by Chris Peer on Tue, Apr 14, 2015 @ 11:00
As the digital marketing manager for a manufacturing company you have a lot of responsibility on your hands and a management team that is scrutinizing your every move. Proving a return on investment is critical for garnering more funds for the marketing budget and perhaps saving your …
An Expert at Every Desk: Content Marketing & Manufacturing
by Bethany Jones on Thu, Apr 02, 2015 @ 01:43
So you’re a manufacturer taking the plunge into business blogging? Congratulations, you’ve taken on a task many are afraid to tackle. It’s not easy to develop a solid business blog from the ground up, but it is valuable – in fact, businesses who don’t have a blog are now in the minori …
5 Ideas for Creating Blog Content for Your Manufacturing Company
by Lauren Bolmeyer on Thu, Mar 26, 2015 @ 10:53
So, you launched a blog as a marketing initiative and now you have to actually fill it up with content. What a daunting task, right?! You’ve already got enough on your plate dealing with the day-to-day tasks that come along with the job. Adding what might seem like hours on end to wri …
Making YouTube Work for Your Business
by Jenn DePiero on Thu, Mar 12, 2015 @ 08:45
It is no secret that YouTube is the most popular video sharing site online. Some astounding statistics: with more than 1 billion YouTube users, 300 hours of video are uploaded to YouTube every minute, and the number of hours people spend watching on YouTube each month is up 50% year-o …
The Top 5 Things to Know About Marketing Automation Platforms
by Nadine Nocero-Tye on Thu, Mar 05, 2015 @ 09:15
Are you a Marketing Manager who isn’t currently using a marketing automation platform? As a marketer with years of experience in digital, I know that using the best tools yield the best results. Sure, you can puzzle piece together a digital marketing strategy and the tactical work nee …
6 Must-Knows to Become an iMovie Expert
by Guest Blogger on Thu, Feb 12, 2015 @ 09:08
The visual age is upon us. Society is rapidly converting from verbal and written communication to visual platforms. Whether this conversion is a result of an increasingly lazy society or simply the lack of time to process lengthy articles, people are more apt to watch a video because …