3 Misconceptions On Why Companies Fail To Embrace a Big Data Strategy
by Chris Peer on Thu, Mar 28, 2013 @ 03:45
In Big Data Part 1, Leveraging Big Data for Sales and Marketing Profitability, we discussed the power of data and how businesses are using data for corporate growth. In this follow up report, we discuss the misconceptions about big data and how you can implement a big data strategy ea …
Leveraging Big Data for Sales and Marketing Profitability: Part I
by Chris Peer on Tue, Mar 26, 2013 @ 09:57
Just about every decision we make in business today relies on data. Almost all of our decisions are based on data and the quantity and quality of that data can determine how effective we are. For the past 11 years, I have worked with hundreds of companies on their sales and marketing …
Is Your Website Helping Your Digital Marketing Strategy?
by Harold Knieriem on Fri, Mar 15, 2013 @ 03:33
As a developer, one of my focuses is on creating a website platform that is functional to our clients' needs. We developers try to make the user experience for both the site visitor and the site owner or manager as rewarding as possible. We work to make the site visible for easy searc …
What is a HubSpot Certified Partner?
by Erin Kerrigan on Thu, Jan 10, 2013 @ 01:56
As a HubSpot Certified inbound marketing agency, we got a lot of questions around what that really means. And why is it important to a company seeking an online marketing partner?
Is Inbound Marketing Right for Your Small Business?
by Chris Peer on Tue, Dec 18, 2012 @ 08:56
To many businesses any competitive advantage is welcome and inbound marketing can be a game changer. But how do you know if inbound marketing is right for you? As a small business owner, I understand the challenges of committing to a long term investment that may not pay dividends for …
What is an Inbound Marketing Strategy?
by Erin Kerrigan on Mon, Dec 10, 2012 @ 05:51
First, let’s start with the definition of Inbound Marketing: Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. Now that you’ve got the gist of wh …
Critical Steps to Getting Started with Inbound Marketing
by Chris Peer on Mon, Nov 12, 2012 @ 10:57
When talking to prospective customers about Inbound Marketing, the number one question I get asked is: “Where do we start?”.