3 Steps to Showcasing Expertise to Your Buyers
by Nadine Nocero-Tye on Fri, Aug 23, 2013 @ 12:30
So you want to be seen as an expert in your industry, and don’t we all? In today’s world of constant noise and technology it’s hard to have your business stand out against the others. Your current customers and potential buyers are inundated with a constant stream of information and a …
The Internet Evolution: Are you a Digital Dinosaur?
by Chris Peer on Mon, Aug 05, 2013 @ 08:52
Before you jump into building your web strategy, you first need to look at where the Internet is going and where it has been. Since the proliferation of the Internet, the way we communicate has changed drastically. As marketers, we too have changed the strategies, tactics and technolo …
Inbound Marketing: The Never-Ending Networking Event
by Chris Peer on Tue, Jul 30, 2013 @ 03:16
Wow, it's been amazing. Hasn't it? Bearing witness to the most significant communication platform to ever be stroked by humankind, the Internet has revolutionized the way we communicate. But you already know that, it's old news. So why is it then that so many companies tout the succes …
5 Simple Tips to Increase Social Media Engagement on Facebook
by Nikki Tofalo on Wed, Jun 19, 2013 @ 08:24
In my previous post, I broke down the Facebook EdgeRank algorithm – the formula Facebook uses to determine what populates your News Feed. To quickly recap, EdgeRank takes three factors into consideration: affinity score, edge weight, and time decay. Affinity score assesses how connect …
5 Reasons Why Some (Think) Content Marketing is World Class Crapola
by SyncShow on Tue, Jun 04, 2013 @ 11:17
Content Marketing Sucks It's hard work. It gives away your secret sauce. It is nothing more than marketers renaming "marketing." The cost per lead is higher. It requires organizations to focus on time-sucking relationships rather than one-and-done transactions. It quickens the speed o …
Speaking of Inbound Marketing and eCommerce (Press Release)
by SyncShow on Wed, May 29, 2013 @ 05:23
For Immediate Release May 29, 2013 Chris Peer, President, SyncShow Interactive, to speak on "Lead Generation Strategies for Tech Firms."
(PDF) Back to Basics: Facebook’s EdgeRank Algorithm for SEO
by Nikki Tofalo on Mon, May 20, 2013 @ 01:30
Facebook is a relatively simple social media platform for personal and business use. Since most people have a personal profile, they know how to create a post, check their News Feed, or comment on a picture; however, this is not enough for effective business use. Facebook business pag …