Use Inbound Marketing To Get Sales Talking To More People
by Chris Peer on Wed, Mar 26, 2014 @ 09:59
Word of mouth is often what prompts people to make a purchasing decision quickly. Business face-to-face personal communication is now replaced through phone calls, video calls, social media, email, and live chat. With all of these communication options, it is easier than ever to keep …
3 Elements of Inbound Marketing
by Chris Peer on Thu, Mar 13, 2014 @ 05:01
Getting visitors to your company website is relatively easy; converting them into qualified leads is another story. The overall purpose of your website should be to create qualified leads. This is the key to Inbound Marketing. Most people will not freely give up their contact informat …
Inbound Marketing: Assisted Cold Calls Vs. Old School Cold Calls
by Chris Peer on Thu, Feb 27, 2014 @ 12:50
For all of you diehard Inbound Marketing purists, you may find issue with this article. I am going against the purist grain of my industry’s mantra that “All outbound marketing and sales efforts are dead and a waste of time.” Yes, I am supporting cold calling. Why? Because I believe c …
Are you a Disruptor in your Manufacturing Industry?
by Chris Peer on Tue, Feb 25, 2014 @ 06:25
During the 20th century, the manufacturing industry became the catalyst for the American economy. Manufacturing was instrumental in the creation of the middle class and eventually catapulted into a global economic superpower. The role of manufacturing in the U.S. economy began a susta …
Inbound Marketing & New Websites: Do They Go Hand-in-Hand?
by Scott Sullivan on Tue, Feb 04, 2014 @ 03:53
Inbound marketing is becoming an essential process for online businesses and traditional manufacturing companies with websites. It's a revolutionary way of building customer relationships by combining information, engagement and marketing without spending as much money as traditional …
Inbound Marketing: Short-term vs Long-term Success
by Scott Sullivan on Thu, Jan 23, 2014 @ 10:50
It's easy to see how inbound marketing tools like social media marketing and search engine optimization are valuable for B2C businesses, since most consumers turn to those avenues when researching companies. B2B marketers, especially in detail-oriented industries like manufacturing, s …
How Inbound Marketing Works for Manufacturing
by Chris Peer on Tue, Jan 14, 2014 @ 11:22
Most manufacturing firms have realized the importance of having an online presence and have in turn built websites to reach potential customers. Unfortunately, their interest in online marketing ends there. Just because you have a website does not mean you will get customers. To make …