How to Engage B2B Customers Online
by Nadine Nocero-Tye on Thu, Aug 14, 2014 @ 09:07
The term content marketing has spread like wildfire over the last few years. As a blogger working in the space for the last 5 years, I see it as an amazing validator for what I do for a living, but also as a huge pain in my side. The problem with content generation growing at such a r …
Long Sales Cycle? Shorten It with Drip Marketing
by Nikki Tofalo on Thu, Aug 07, 2014 @ 08:00
“How long is your sales cycle?” It’s a foundational question that we ask all of our clients before we begin working with them. Why? Because it helps us to properly forecast, establish sensible goals, and calculate the ROI of Inbound Marketing. Why Does it Matter? Today, the B2B sales …
8 Fool-Proof Ingredients for Your Landing Page
by Ashley Wilkinson on Thu, Jul 31, 2014 @ 08:00
Four seconds is all it takes. Just four seconds to grab or lose your market’s attention. Some excellent businesses have horrible websites that are badly designed, unorganized, difficult to navigate and just not user friendly. Ultimately, the goal of any website is communication. Every …
Ten Ideas To Clear Your Blogging Writers Block
by Erin Kerrigan on Thu, Jul 24, 2014 @ 08:00
If you’re like many of our clients, you are completely on board with how important it is to keep your content fresh and relevant, so you’re blogging on a regular basis to increase your online clout. (If not… let’s talk!). But, regardless of how fantastic a writer you are, or how often …
Content Creation Tips: How to Write for the Web
by Jenn DePiero on Thu, Jun 26, 2014 @ 08:00
One of the most challenging aspects of building and maintaining a website is creating compelling web content that not only satisfies your visitors’ needs but also helps drive leads and sales. One common misconception is that once your website is launched, your content writing comes to …
When Sales Leads are Not Enough: A Digital Marketing Story
by Chris Peer on Thu, Jun 19, 2014 @ 07:30
When Sales Leads Don’t Turn Into Sales This is a story about Jim, president of a manufacturing company. He has a strong business with annual revenues at about $30 million. Marketing his company and products has never been top of mind for Jim. He had a small brochure style website for …
How Multiple Blog Voices Breeds Readership Success
by Nadine Nocero-Tye on Thu, Jun 12, 2014 @ 08:30
Working as an Account Manager, I have the ability to track and observe trends across industries and services when it comes to Inbound Marketing and blogging. One trend that consistently holds true for blogging success is blogs that feature multiple authors within one company. I work w …