Highlights from HubSpot’s November 2014 Product Update
by Nadine Nocero-Tye on Thu, Dec 18, 2014 @ 09:00
Whenever HubSpot does a product update, they really do it right. November’s update to the system for content managers was no exception. While there were several new features rolled out last month, there are a standout two that have impacted the way I’ve been doing business for my clie …
Can B2B be Successful in Inbound Marketing and Lead Generation?
by Chris Peer on Tue, Dec 16, 2014 @ 12:29
As an inbound marketer, I often get asked if inbound lead generation and lead nurturing works for B2B companies. There seems to be a belief that business-to-business companies fall into a black hole when it comes to marketing and its is simply not true (anymore). In short, the answer …
How to Identify Qualified B2B Inbound Marketing Leads
by Chris Peer on Tue, Dec 09, 2014 @ 09:30
Inbound marketing is really just a cool name for “pre-sales”. Today, B2B marketing teams can prove their ROI and have taken on some of the salesperson’s role when it comes to lead generation and lead nurturing, leaving sales teams more time to build human-to-human relationships and cl …
Is Email Marketing Going Out of Style?
by Chris Peer on Tue, Dec 02, 2014 @ 09:53
Are you experiencing low open and click-through rates on your email marketing? Email marketing is still a highly relevant way to reach your consumers, however, finding the perfect mix of timing and messaging is often difficult. One question we ask companies with struggling email marke …
3 Keys to Converting Traffic into Leads
by Erin Kerrigan on Thu, Nov 27, 2014 @ 08:00
When we start inbound marketing with a new client, it’s really common to hear concerns about what’s going to drive leads for their business. The truth is, each and every business is different – and should be treated that way. But, there are most definitely some common principles that …
How to be a Success with Marketing Automation & Inbound Marketing
by Chris Peer on Tue, Nov 18, 2014 @ 09:00
Inbound marketing and marketing automation go hand-in-hand, but let's first ensure we are defining the differences. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get a prospect’s attention. "Inbound marketing earns t …
A Lesson in Content Marketing from the City of Cleveland
by Lauren Bolmeyer on Thu, Nov 13, 2014 @ 09:00
Every quarter, we sit down with our clients and rethink our strategies – we take a look at what kind of content is working for them, and in what channels. Whether it is email marketing or social media, it always comes back to one thing: content. Now, being the “all things Cleveland” e …