The Ever-Evolving Needs of Marketing Leadership In the Transportation and Logistics Industry
by John Daters on Fri, Dec 20, 2024 @ 09:04
The transportation and logistics industry is a crucible of change. Fuel prices fluctuate, regulations evolve, global trade is inherently unpredictable, and technological disruption is constant. In this environment, traditional marketing approaches are quickly rendered obsolete.
Building a Strong Digital Marketing Team: Working With Agencies Can Be Your Talent Acquisition Shortcut
by John Daters on Wed, Nov 20, 2024 @ 09:53
Marketing is no one-trick pony. It’s a complex mix of tactics, deliverables, and strategic initiatives that require unique skill sets to master positive business outcomes. From SEO to paid search, from generating value propositions to identifying ideal customer profiles, from content …
Personalized Marketing for B2B Manufacturing: Tailoring Content to Individual Buyer Personas
by John Daters on Thu, Oct 17, 2024 @ 08:45
In the world of B2B manufacturing, a one-size-fits-all marketing approach is like trying to fit everyone into the same pair of shoes. Just as individuals have unique preferences, needs, and motivations, so too do businesses and buyers. To effectively reach and engage potential custome …
Why Should Anyone Buy From You? The Power of the Value Proposition
by John Daters on Thu, Oct 03, 2024 @ 09:30
Time and again, we've seen companies with strong sales processes and marketing efforts fail to generate new business revenue. The culprit often lies in a poorly articulated value proposition, which is the foundation of effective messaging and branding. If potential customers can't con …
Strategy Before Tactics, What It Means and Why It Matters
by John Daters on Thu, Sep 19, 2024 @ 12:12
If you've ever played sports or been part of a competitive team, you know what it's like to face an opponent who seems to know every move you're going to make before you even make it. For a game like chess, preparing for a match with a well-thought-out strategy is the difference betwe …
5 Key Elements of a Successful B2B Website
by Kasey Doyle on Mon, Jan 14, 2019 @ 11:06
Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company …
How to Best Leverage LinkedIn for Your B2B Marketing Strategy
by Mallory Bar on Thu, Nov 29, 2018 @ 11:25
With more than 562 million users in more than 200 countries and territories worldwide, LinkedIn serves as a key consideration for business-to-business (B2B) outreach. In fact, with all of these professionals in one place, not only can you make new business connections, but you can als …