Measuring Marketing ROI: Tips for the B2B Marketer
by Erin Kerrigan on Thu, Feb 19, 2015 @ 01:09
We all know that measuring the ROI of our efforts (marketing, sales, capital investments, etc.) is crucial to the success of our business. We understand that putting resources (time or dollars) into something that isn’t supporting the health and growth of the business isn’t worth cont …
3 Ways PPC Complements Inbound Marketing
by Jim Rosol on Tue, Feb 10, 2015 @ 08:42
What is Inbound Marketing? HubSpot says that “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound tra …
How to Get Buy-in For a Company CRM System
by Guest Blogger on Tue, Jan 13, 2015 @ 08:45
Today, we feature a guest blog from Bob Sullivan of InfoGrow Corp. InfoGrow works with companies to accelerate sales and marketing effectiveness by helping to integrate customer relationship management (CRM) and marketing automation systems. How Does One Best Evaluate and/or Justify a …
Ways to Reach Potential Customers & Generate Revenue for Distributor Driven Businesses: Part One
by Dan Martello on Tue, Dec 23, 2014 @ 08:45
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor-driven company?” In this three part blog series, we will tackle the answer to this important quest …
How to Identify Qualified B2B Inbound Marketing Leads
by Chris Peer on Tue, Dec 09, 2014 @ 09:30
Inbound marketing is really just a cool name for “pre-sales”. Today, B2B marketing teams can prove their ROI and have taken on some of the salesperson’s role when it comes to lead generation and lead nurturing, leaving sales teams more time to build human-to-human relationships and cl …
Is Email Marketing Going Out of Style?
by Chris Peer on Tue, Dec 02, 2014 @ 09:53
Are you experiencing low open and click-through rates on your email marketing? Email marketing is still a highly relevant way to reach your consumers, however, finding the perfect mix of timing and messaging is often difficult. One question we ask companies with struggling email marke …
How to be a Success with Marketing Automation & Inbound Marketing
by Chris Peer on Tue, Nov 18, 2014 @ 09:00
Inbound marketing and marketing automation go hand-in-hand, but let's first ensure we are defining the differences. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get a prospect’s attention. "Inbound marketing earns t …