The Best Digital Marketing Agencies in Cleveland, Ohio
by Chris Peer on Wed, Jul 05, 2017 @ 02:47
As the CEO and founder of SyncShow, a digital marketing agency in Cleveland, Ohio, I meet with hundreds of manufacturing and industrial companies each year. As prospective clients weigh their options when choosing a partner for their marketing, I often get asked who are our greatest c …
Why SEO Matters for Manufacturing Companies
by Mike Ginley on Tue, May 09, 2017 @ 01:08
Search Engine Optimization (SEO) is the process of ensuring your site can be found on search engines. There are two types of SEO, on-site and off-site. On-site SEO is essentially quality control for your website; it makes sure search engines can understand its structure and assures yo …
3 Tips for Manufacturers Looking to Sell to the Millennial Buyer
by Kristin Magyari on Tue, Apr 25, 2017 @ 02:11
As a young marketing professional who works almost exclusively with manufacturers, I understand how millennials in this industry buy, think and work—and they’re quite different from the buyers of past generations. This is significant because millennials will soon make up a good portio …
Using Brand Journalism to Attract Prospects
by Lexy Washburn-Jasinski on Thu, Nov 03, 2016 @ 07:37
A company's marketing strategy is off to a good start: They have a decent website, a blog and a strong social media presence. Their product and/or service is out there for all the world to see, but could they be doing more? Every company seems to have its own blog and Facebook page th …
Consider Your Buyer's Journey When Educating Prospects Online
by Nadine Nocero-Tye on Tue, Nov 01, 2016 @ 07:27
Today’s landscape of buying and selling has shifted—no longer are consumers looking for salespeople to assist or educate them through the buyer’s journey. Today, prospects are armed and ready with information—typically gathered over hours of research before contact is made with a sale …
Digital Marketing Trends for 2016
by Kristin Magyari on Tue, Apr 05, 2016 @ 01:10
Marketing has taken a 180 degree turn over the past ten years. In the past, companies put up websites describing their products and services, hoping to attract the attention of their potential customers. Back then, it was all about the company. Now, the focus is on the customer. As a …
[Infographic] Make The Most of Your Day: Early Bird or Night Owl
by Danielle Ellerhorst on Thu, Feb 04, 2016 @ 07:30
When you hear the terms early bird and night owl, you immediately know which one you are. You probably know when you prefer to do daily activities – exercising, working, relaxing and sleeping. But did you know there are actually scientifically proven times when your brain is more wire …