SyncShow B2B Marketing Blog / Expert Knowledge (2)

3 Tips for Manufacturers Looking to Sell to the Millennial Buyer

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As a young marketing professional who works almost exclusively with manufacturers, I understand how millennials in this industry buy, think and work—and they’re quite different from the buyers of past generations. This is significant because millennials will soon make up a good portio …

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Using Brand Journalism to Attract Prospects

A company's marketing strategy is off to a good start: They have a decent website, a blog and a strong social media presence. Their product and/or service is out there for all the world to see, but could they be doing more? Every company seems to have its own blog and Facebook page th …

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Consider Your Buyer's Journey When Educating Prospects Online

Today’s landscape of buying and selling has shifted—no longer are consumers looking for salespeople to assist or educate them through the buyer’s journey. Today, prospects are armed and ready with information—typically gathered over hours of research before contact is made with a sale …

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Digital Marketing Trends for 2016

Marketing has taken a 180 degree turn over the past ten years. In the past, companies put up websites describing their products and services, hoping to attract the attention of their potential customers. Back then, it was all about the company. Now, the focus is on the customer. As a …

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[Infographic] Make The Most of Your Day: Early Bird or Night Owl

When you hear the terms early bird and night owl, you immediately know which one you are. You probably know when you prefer to do daily activities – exercising, working, relaxing and sleeping. But did you know there are actually scientifically proven times when your brain is more wire …

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7 Common Grammar Mistakes to Avoid [Infographic]

If you’re like me, there’s nothing worse than seeing a spelling, punctuation or grammar mistake in a professional document or email. My major at Ohio University was Journalism, so grammar rules have been ingrained in me.

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Value Proposition: Your Number One Asset for Manufacturing Growth

As an OEM or contract manufacturer, your buyers are demanding high quality, low price, as well as timely delivery. How many times have you garnered new business from a competitor because they couldn’t deliver on one or more of these important pillars? Worse yet, how many times have yo …

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