eCommerce Development: Tackle it In-House or Outsource?
by Scott Sullivan on Thu, Feb 06, 2014 @ 03:33
As the Internet continues to develop and change, eCommerce is taking on a life of it’s own. Consumers are presented with new shopping opportunities everyday. Even in the manufacturing industry, consumers are shopping, researching and educating themselves online – and they’ve been doin …
Is Your eCommerce Agency Working for You?
by Scott Sullivan on Tue, Jan 28, 2014 @ 10:12
Understand why a post-launch strategy is critical to B2B eCommerce success When I was in undergrad, my lacrosse team sponsored a military unit who was serving in Iraq. As part of our relationship we would send over some “luxury items” (car magazines, baby wipes, silly string, etc.) an …
Are Your Distributors Just Overpaid Salespeople?
by Chris Peer on Tue, Jan 21, 2014 @ 09:49
Changes in today’s manufacturing process in the global economy is continuing to drive costs higher and higher. Many manufacturers are looking at ways to improve their profit margins by selling directly to the end consumer instead of through retail and distribution channels. This is tr …
5 Signs That You Need to Update your eCommerce Site
by Scott Sullivan on Thu, Jan 16, 2014 @ 12:25
Why do you have an eCommerce site? This is the question that thousands of manufacturers need to be asking themselves as they review their strategy for 2014. If you do not have a good answer for this question then it is time for a change. If you are selling in a B2B manufacturing envir …
The Internet Evolution: Are you a Digital Dinosaur?
by Chris Peer on Mon, Aug 05, 2013 @ 08:52
Before you jump into building your web strategy, you first need to look at where the Internet is going and where it has been. Since the proliferation of the Internet, the way we communicate has changed drastically. As marketers, we too have changed the strategies, tactics and technolo …
Upgrade your eCommerce Conversion Strategies with A/B Testing
by Nikki Tofalo on Wed, Jul 17, 2013 @ 08:20
So you have an eCommerce site and things are running smoothly, but you are curious about making some changes to various elements throughout your site. The problem is you don’t want to make a permanent change that could adversely affect your bottom line. Enter A/B testing. What is A/B …
David vs Goliath: 5 Ways to Win Big With Small eCommerce
by SyncShow on Tue, Jul 02, 2013 @ 09:02
Not listed in Internet Retailers Top 500 Guide? Do you really want to be? Since we were little there has always been a predisposed nature to look up people we admire and try to emulate them. As kids we looked up to a parent, older brother, the cool kid in class, etc. We thought that t …