How to Improve Your eCommerce SEO Strategy
by Chris Peer on Thu, May 01, 2014 @ 01:48
5 Smart SEO Strategies for eCommerce eCommerce poses an especially difficult challenge when it comes to SEO. With products constantly changing and the potential for duplicate content, an eCommerce website requires constant vigilance to keep the search engines coming back to index the …
How to Improve eCommerce Sales with Magento
by Chris Peer on Thu, Apr 24, 2014 @ 08:54
eCommerce websites enable visitors to view and buy products online. Today, starting an online store is cheap and for a couple of hundred dollars, you can have a modern, functional store thanks to eCommerce scripts like Magento. Magento is an open-source eCommerce platform that has bee …
Why Your Own eCommerce Website is Better Than Selling on Etsy
by Scott Sullivan on Tue, Mar 11, 2014 @ 11:40
4 Reasons Why Your Own eCommerce Website is Better Than Selling on Etsy Selling on Etsy seems to be all the rage now, but is it really the right choice for your business? While a great platform for some, here are four reasons why eCommerce development is better than selling on Etsy fo …
eCommerce Sales: It’s Not About Your Traffic
by Chris Peer on Wed, Mar 05, 2014 @ 08:59
Need more traffic to your eCommerce website? Sure you do. Everyone could use more traffic, but improving your visitor-to-sale conversion rate may be the most profitable tactic an eCommerce retailer can make. Let’s say you have a brick-and-mortar storefront. Would you invest thousands …
5 Common Pitfalls of eCommerce Conversion Strategies
by Scott Sullivan on Thu, Feb 20, 2014 @ 02:28
Once you have qualified traffic to your site, you need to start focusing on converting those shoppers into buyers. There are many reasons why a shopper leaves your website without converting. In this case, the term “converting” could mean making a purchase or filling out a contact for …
Why Your eCommerce Product Photography is Killing Your Sales
by Scott Sullivan on Thu, Feb 13, 2014 @ 10:23
If you own a brick and mortar retail store, what items do you place in the storefront? You don’t just throw anything up there and hope that people are happy with it. You hand select the products and arrange them so that they attract and entice people to continue into a buying process …
Maximizing Lead Generation Potential for Your Website
by Chris Peer on Tue, Feb 11, 2014 @ 09:19
Maximizing Lead Generation Potential for Your Website Most traffic to any website, whether it is a marketing site or a company information site, is generated through three primary sources: Direct traffic: when a person types the website URL into their browser Organic traffic: when a s …