Estimating Your Digital Marketing ROI & Validating Your Budgets
by Nadine Nocero-Tye & Paul Barney on Mon, Aug 31, 2020 @ 10:00
Is your marketing an investment or an expense? If you’re like many executives and decision-makers, you view marketing as an expense and have difficulty showing results, justifying budgets and showcasing a return on investment.
What Key Performance Indicators You Should Be Tracking
by John Daters on Thu, Aug 20, 2020 @ 10:15
Choosing the right key performance indicators (KPI) to track for digital marketing can be tricky for a few reasons. With digital channels providing, in some cases, real-time data, and mountains of it, how do you slog through the offerings to find out what really matters? Too often we …
Measuring the Website Data Analytics for Your Business Objectives
by Jasz Rae Joseph on Thu, Jun 25, 2020 @ 10:30
If you’ve ever logged into a tool like Google Analytics, chances are you may have been overwhelmed by the amount of data you could pull about your website.
A Deep Dive into Digital Marketing Analytics
by Jasz Rae Joseph on Wed, Mar 18, 2020 @ 09:00
Digital marketing without data is like a bicycle without wheels; it simply does not work. Digital marketing requires a lot of trial and error. Generally, digital marketers are not their own target audience, so it takes some time to determine which marketing efforts will resonate most …