SyncShow B2B Marketing Blog

5 Reasons Why Some (Think) Content Marketing is World Class Crapola

Content Marketing Sucks It's hard work. It gives away your secret sauce. It is nothing more than marketers renaming "marketing." The cost per lead is higher. It requires organizations to focus on time-sucking relationships rather than one-and-done transactions. It quickens the speed o …

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Speaking of Inbound Marketing and eCommerce (Press Release)

For Immediate Release May 29, 2013 Chris Peer, President, SyncShow Interactive, to speak on "Lead Generation Strategies for Tech Firms."

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Best Practices for Handling Negativity in Social Media

How do you handle Negativity in Social Media? Social media allows people to connect, interact and share online. It provides a great way to engage with a community of followers, customers and potential customers. A company’s social media presence contributes to how they are perceived i …

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(PDF) Back to Basics: Facebook’s EdgeRank Algorithm for SEO

Facebook is a relatively simple social media platform for personal and business use. Since most people have a personal profile, they know how to create a post, check their News Feed, or comment on a picture; however, this is not enough for effective business use. Facebook business pag …

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Anatomy of a Perfect Blog Post to Kick Off Your Inbound Marketing

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Anatomy of a Perfect Blog Post to Kick-Start Your Inbound Marketing Blogging is growing popularity and impact every day. The impact it can have on website traffic, leads and sales is well documented. Blogging can't be beat as a great way to create content to enhance the SEO value of y …

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(Quick How-To) eCommerce: Pricing vs Profit, Win The Price War

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eCommerce: Pricing vs Profit, Winning the Price War So how do you make profits in eCommerce when your competition is selling the same product at or below acceptable profit margins? Many etailers sell products manufactured by third parties and are faced with a difficult dilemma when it …

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Rules of Guest Blogging for Inbound Marketing & eCommerce Success

Guest blogging is a great way to you bring attention from new audiences. New audiences increase traffic. Increased traffic can increase online or offline sales (or both.) Your blog, your website, your mobile assets, your social channels (even your phone "ring-ring") can all benefit fr …

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