8 Things Manufacturers Should NOT Do on Social Media
by Jenn DePiero on Tue, May 05, 2015 @ 09:34
Social media may be unknown territory to those in the industrial space. Integrating social media into a marketing plan poses many unique challenges but also immense opportunities. Whether choosing to handle social media in-house or hiring an outside agency to take control, it is imper …
Don’t Forget These 3 Stakeholders When Going Digital
by Nadine Nocero-Tye on Thu, Apr 30, 2015 @ 10:30
Diving into a digital campaign is a huge undertaking for any marketing team. Not only does the campaign need to be focused and strategic in order to drive the results needed to prove return on investment, but team members also have to be ready to take on the tactical to-do’s that come …
Why Marketers Should Care About Mobile
by Ashley Wilkinson on Thu, Apr 23, 2015 @ 03:07
Years ago, when smart phones were a thing of the future, marketers did not have to worry about mobile marketing. In 2005, the web became a marketer’s dream come true - an interactive, one-to-one heaven, linking shoppers and company’s products through the 24-7 electronic world. Over th …
A Conversation In Manufacturing: Part 1
by Chris Peer on Tue, Apr 21, 2015 @ 10:30
Last week I was talking with the Vice President of Sales at a manufacturing company about his challenges in geographic expansion and new business revenue growth. It was a conversation I am deeply familiar with as I talk to dozens if not hundreds of manufacturing leaders each year. Man …
7 Steps to Help Justify an Inbound Marketing Budget
by Erin Kerrigan on Thu, Apr 16, 2015 @ 11:00
Many of us hate that dreaded situation where you have to walk into your boss’ office and ask for money. The reality is though, if you go in armed with the supporting data to make a strong case, you’re much more likely to get the result you’re looking for. If you can prove the return o …
Why Your Digital Marketing Failed for Your Manufacturing Business
by Chris Peer on Tue, Apr 14, 2015 @ 11:00
As the digital marketing manager for a manufacturing company you have a lot of responsibility on your hands and a management team that is scrutinizing your every move. Proving a return on investment is critical for garnering more funds for the marketing budget and perhaps saving your …
5 Social Media Mistakes Manufacturers Make
by Danielle Ellerhorst on Thu, Apr 09, 2015 @ 09:07
1. Being Inactive on Social Media Are you a manufacturer that has a website homepage with links to your social media outlets? Are you active on your social media channels? If you answered yes to the first question and no to the second, you could be devaluing your company. Think about …