We Manufacture CLE: JBC Technologies
by Phil Van Treuren on Tue, Jul 12, 2016 @ 05:30
JBC Technologies Provides Die Cutting Solutions to Manufacture Everyday Products Used by Consumers JBC Technologies is the next featured company in the We Manufacture CLE video series. As a great example of an American company utilizing American ingenuity, this company manufactures co …
How Manufacturers Shape Content for Successful Lead Generation
by Kasey Doyle on Wed, Jul 06, 2016 @ 08:40
The key to any successful digital marketing strategy lies within the content you and your organization are able to create. Your content is a virtual representation of who you are as an organization and should reflect that you are a thought leader in your industry. It’s important to re …
There Are No Boring Companies...Only Boring Digital Marketers
by Phil Van Treuren on Tue, Jun 28, 2016 @ 01:14
“Content marketing? Thought leadership?” Jack said skeptically during my team’s initial meeting at his office. “That’s fine for companies in exciting industries, but we sell storage tanks. Not really something many people want to read about.”
We Manufacture CLE: Profile Grinding, Inc.
by Kristin Magyari on Tue, Jun 14, 2016 @ 06:00
Cleveland Innerbelt Bridge Project Profile Grinding, Inc. is the next featured company in the We Manufacture CLE video series. Profile Grinding serves its customer, Trumbull-Great Lakes-Ruhlin, Joint Venture by precision grinding locating pins used in the Cleveland Innerbelt Bridge pr …
Why You're no Longer a B2B Company
by Ashley Wilkinson on Wed, Jun 01, 2016 @ 01:47
The future of business depends on humanizing the customer and employee experience—that future is not “B2B” or “B2C.” It’s B2H. Business to Human. People matter more than ever, not just the consumer but the employees as well. An article written by McKinsey & Company on March 2016 e …
Get The Most Out of Your B2B Website by Using Heatmapping Tools
by Michael Evans on Tue, May 24, 2016 @ 01:32
A couple weeks ago someone on the team showed us a "heatmap" of the newly re-designed homepage. Having never before seen a tool like that in use, I was intrigued by the visuals on the screen: little points of light depicting every click over the past month, bands of rainbow colors sho …
How Manufacturers Use Inbound Marketing for Sales Pipeline Growth
by Kristin Magyari on Wed, May 18, 2016 @ 06:30
Everyone is familiar with some sort of traditional or digital marketing. Many manufacturers have a marketing manager or person in charge of planning trade shows, posting into social media, and more. But when we talk to industrial B2B companies, we realize that everyone doesn’t know ex …