Why Brands Need to Stick to Simple Scripts
by Greg Lukach on Thu, Sep 26, 2019 @ 09:00
It's likely a daily occurrence. You visit a website. You immediately become confused. You leave the site and never look back. If you had bothered to stick around for more than a few seconds, you might have found yourself asking: What products and services are being sold? How do I bene …
How to Find Your Best Customers
by Mike McDonald on Tue, Sep 24, 2019 @ 01:45
We’ve all heard the saying that “work would be great if it weren’t for the customers.” But is that true? Sure, every company has its share of challenging customers, for various reasons. I used to work for a company that had a “no jerk” rule, meaning we weren’t going to take on any cli …
5 Benefits of Having a Content Marketing Strategy
by Jasz Rae Joseph on Thu, Sep 19, 2019 @ 09:00
Did you know that B2B customers today are more than 70% of the way through the decision-making process before speaking with a salesperson? This is because they are consuming content online and making up their mind about a company simply based on the content on their website. Because o …
How to Build an Effective Digital Content Marketing Strategy
by John Julien on Tue, Sep 17, 2019 @ 09:30
By now, we’ve all heard the marketing phrase “content is king.” And while it’s still truer than ever, it’s important to keep in mind that all content is not created equal. In fact, simply producing content for the sake of producing content can be detrimental to a marketing team’s perf …
How to Take Charge of Your Lead Generation & Conversion
by Nadine Nocero-Tye on Thu, Sep 12, 2019 @ 11:58
If you are in sales or business development, you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time-consuming an …
How PPC Advertising Bolsters Your Content Marketing Strategy
by Bri Curran on Tue, Sep 10, 2019 @ 12:01
Many marketers may contemplate using pay-per-click (PPC) advertising or content marketing, but they often fail to see the value in merging both to create a foolproof content marketing strategy. Let’s dive in and explore how you can utilize PPC in your overall content marketing strateg …
How to Build Brand Trust Through Content Marketing
by Kyle Bakos on Thu, Sep 05, 2019 @ 01:30
Trust is one of, if not the most important aspect of building a positive relationship with your current and potential customers. If your brand is seen as untrustworthy, you will never be able to build the relationship it takes to bring in new customers or retain current ones. You’re p …