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by Chris Peer on Tue, Mar 13, 2012 @ 05:00
Creating Consistency, Strength, and Trust in Your Online Brand
The BRAND Your Company's Most Valuable Asset
A brand is not just a logo or a website. A brand is a perception. A brand is comprised of all things tangible and intangible relating to your organization, service, or product.
Strong branding instills trust, garners loyalty, and improves market share. And it can strengthen or weaken every time someone comes in contact with your organization, employees, products, or communication tactics. In order to achieve its goal, a brand must carry a consistent message and deliver on its promise through all touch points, most importantly your website. Over time, a consistent branding achieves customer loyalty and trust.At SyncShow Interactive, we believe there is both art and science behind successful online branding. Our unique process starts with a sound strategy and creative thinking. Adhering to that process will help us successfully develop, grow, and manage your brand. This, in turn, will help you develop, grow, and maintain your presence in the marketplace.
Our brand strategists will work with you to identify brand challenges and facilitate a plan for growth. This process helps each brand reach its full potential and helps you to achieve specific business objectives.
Corporate Branding: Focus on You First
Developing a successful corporate brand means more than logo development. Corporate brands are comprised of robust solution scenarios that ensure your brand message is always fully leveraged.
Whether you are a new or established organization, Syncshow Interactive is dedicated to delivering corporate online brand & communication solutions that are in alignment with your organization's goals.
Our experience in corporate branding enables us to assess your organization and identify your unique brand qualities. We then build upon your strengths and position your organization for maximum effectiveness. Through consistent brand standards, visual communications practices, and digital media, we present your organization clearly and consistently to enhance your brand position and increase name recognition.
Product Branding: Make Your Market Take Notice
Differentiating your product from the competition is critical in today's saturated marketplace. Creating trust while promoting your brand message is a strategic initiative. Our brand strategists will work with you to develop your go-to-market strategy and ensure that your product brands are in alignment with your corporate brand vision. We will then assist you in building the vehicles that will best promote your product.
From packaging and point-of-purchase signage to sales tools and marketing collateral, our experience will deliver winning results.
Brand Management: Maintain Complete Control
Managing your brand or brands is an ongoing process. Planning a merger? Launching a new product? Developing a new marketing brochure? All these initiatives can have an effect on your brand. Successful brands connect their product, service, and/or organization to their customers with trust. Tangible and intangible, every communication between you and the end-user must be leveraged to ensure that trust is not broken.
As brand managers, we will work with you to police your brand and ensure your message is always loyal.
Image courtesy of cooldesign via FreeDigitalPhotos.net