Word of mouth is often what prompts people to make a purchasing decision quickly. Business face-to-face personal communication is now replaced through phone calls, video calls, social media, email, and live chat. With all of these communication options, it is easier than ever to keep in touch with busy clientele.
Business owners often feel that they are not reaching enough customers even though they have an online presence. Using Inbound Marketing strategies is an effective way to be found through online search and social mediums. Businesses that invest in communication tools are better able to make contact and resolve issues in a timely fashion with their prospects and customers.
Building ways to interact with people online is useless if no one ever finds those portals. Blogs and social media pages that are created around the proper keywords for customers makes it easier for search engines to note your content as valuable, thus allowing it to appear more often and higher in search results. The pages of your website that people are most attracted to online should include lead generation forms or should act as landing pages that give specific company information. Including call-to-action statements is the best way to prompt web visitors to buy or to sign up for a mailing list. Having a presence online and regularly updating your information is one way to build trust with current customers and prospects.
Collecting customer information is the best way to have a growing number of interested people to market to. Allowing people to follow your company on social media sites is another way to constantly stay in front of your audience. That way, when customers or prospects are ready to obtain more information or make a purchase, your business is already in their contact list and easy to visit online or in person.
The leads gathered from Inbound Marketing can also be used for in-person events. This could be through special in-store sales that are advertised only through the email list or directing business prospects to an opportunity meeting. Directing people to instructions via email is one way to stop explaining points verbally over and over during the day. Sending written text, audio files, or video instructions or an explanation for product usage will save time, increase productivity and help enable your customers to make the right choices.
Inbound Marketing is a preferred method of marketing by small business and large corporations alike due to its ease of use and effectiveness. It involves creating systems to make it possible to make online sales, gather leads, and have engaging conversations. Bringing all your customers to specific online destinations is one way to stop chasing leads and sales. Giving people incentives to sign up for special discounts, prompting an exchange of their email address for a free gift, or reaching out and making a follow-up phone call from a lead is exciting.
Reaching sales goals, recruitment quotas, or attracting large corporate clients is possible without having to constantly hope that the phone rings. Attracting the business and traffic that is needed to sustain a business long term can be done when Inbound Marketing is incorporated into your company’s overall strategy.
Check out our blog post about Inbound Marketing Assited Cold Calling for more information about how Inbound Marketing can help your business shorten sales cycles and have meaningful conversations with potential customers, rather than empty cold calls!