How to Measure the ROI of Social Media
by Nikki Tofalo on Thu, Feb 26, 2015 @ 11:31
For some time now, you have heard that having a presence on social media is important. However, you’re not really sure why or how to prove it – does this sound like you? If so, then this blog post is for you. Measuring the Return on Investment (ROI) of online marketing activities is c …
How to Plan Your 2015 Content Calendar for Manufacturing
by Nikki Tofalo on Thu, Dec 11, 2014 @ 08:57
As the end of 2014 approaches, it’s time to start mapping out your content strategy for 2015. I know first-hand that it is difficult to plan when you are also trying to wrap up the year. Before you know it, it’s National Manufacturing Day (more on that, below) and you are scrambling t …
4 Ideas for Going Digital at Your Next Trade Show or Convention
by Nikki Tofalo on Thu, Oct 09, 2014 @ 08:00
Trade shows and conventions still play a big role in a lot of industries, particularly in B2B markets such as manufacturing, construction, and technology. One of the top trade shows in America is the International CES in Las Vegas. The total number of attendees equals around 101,600 a …
Long Sales Cycle? Shorten It with Drip Marketing
by Nikki Tofalo on Thu, Aug 07, 2014 @ 08:00
“How long is your sales cycle?” It’s a foundational question that we ask all of our clients before we begin working with them. Why? Because it helps us to properly forecast, establish sensible goals, and calculate the ROI of Inbound Marketing. Why Does it Matter? Today, the B2B sales …
Lead Scoring: Journey from Marketing Qualified to Sales Qualified
by Nikki Tofalo on Thu, Jun 05, 2014 @ 08:30
Recently, my coworker Nadine and I implemented a lead scoring program for one of our clients. In this post, I share key considerations for getting started with a lead scoring campaign, how we determined our scoring system, and an inside look at how we assigned point values to our lead …
Upgrade your eCommerce Conversion Strategies with A/B Testing
by Nikki Tofalo on Wed, Jul 17, 2013 @ 08:20
So you have an eCommerce site and things are running smoothly, but you are curious about making some changes to various elements throughout your site. The problem is you don’t want to make a permanent change that could adversely affect your bottom line. Enter A/B testing. What is A/B …
(Free PDF) 4 eCommerce Strategies Used in the Social Mediasphere
by Nikki Tofalo on Thu, Jun 27, 2013 @ 05:34
According to a projection from Forrester Research, eCommerce spending in the United States will reach approximately $262 billion this year, a 13.4% increase from 2012. This compelling number means that the eCommerce marketplace is becoming more competitive. Companies need to make sure …