How Manufacturers Shape Content for Successful Lead Generation
by Kasey Doyle on Wed, Jul 06, 2016 @ 08:40
The key to any successful digital marketing strategy lies within the content you and your organization are able to create. Your content is a virtual representation of who you are as an organization and should reflect that you are a thought leader in your industry. It’s important to re …
4 Ways To Implement Successful B2B Inbound Marketing Strategies
by Kasey Doyle on Tue, May 03, 2016 @ 06:30
One of the struggles many manufacturers face when they implement inbound marketing strategies is producing the amount of content that is needed in order to see the success they expect. Typically the scenario goes as follows: management has signed off on a new initiative and now employ …
Leveraging Employee Advocacy to Build Brand Awareness
by Kasey Doyle on Thu, Mar 03, 2016 @ 10:27
As the Internet becomes more saturated with content, it’s important that companies begin to think of alternative ways to get their messages in front of their target audience. All too often do we see companies fall into a content creation rut - creating great content that doesn’t deliv …
Why You Should Stop Writing Self-Serving B2B Content
by Kasey Doyle on Tue, Feb 02, 2016 @ 08:58
Typically when we consume information on the Internet, we are engaging with content that doesn’t necessarily meet our needs as consumers. We want content that helps us make the best decisions, not something that predominantly talks about the company we are seeking help from. This prob …
Manufacturers: Staying on Top of Your Email Marketing Automation
by Kasey Doyle on Tue, Dec 15, 2015 @ 02:10
We often hear our clients say that in order to get customers, they have to be in the right place at the right time as their prospects aren’t always looking for their product or service. Since we aren’t mind readers, how can we possibly know when prospects are looking to buy without th …
3 Content Promotion Tips for Manufacturers
by Kasey Doyle on Thu, Sep 24, 2015 @ 06:00
The amount of information on the Internet grows larger each day as more and more manufacturing firms implement content marketing strategies. By 2020, it is expected that the amount of information on the web will grow by 500% (The Content Code) - meaning that a lot of content will go u …
3 Ways Manufacturers Use Classic Marketing As Digital Marketing
by Kasey Doyle on Thu, Jul 30, 2015 @ 10:30
When it comes to manufacturing, traditional marketing methods are still very much the norm. Whether it is sending out direct mail of some kind or going to a trade show, manufacturing businesses are typically stuck in ‘old school marketing’ habits. That’s okay - we know that if you sto …