Google’s New Speed Update Could Kill Your Business Online: Core Web Vitals Versus the World Wide Web
by John Daters on Tue, May 25, 2021 @ 09:30
Google’s up to it again. The search giant is forcing website and business owners to make the Internet faster or suffer the consequences. For years now, Google has been beating the drums of a faster online experience and placing the onus at the feet of you, the business owner.
What Key Performance Indicators You Should Be Tracking
by John Daters on Thu, Aug 20, 2020 @ 10:15
Choosing the right key performance indicators (KPI) to track for digital marketing can be tricky for a few reasons. With digital channels providing, in some cases, real-time data, and mountains of it, how do you slog through the offerings to find out what really matters? Too often we …