Digital Marketing 101: Covering the Basics
by Erica Eyerman on Fri, Apr 03, 2020 @ 11:00
Digital marketing is essential for all companies. Without it, you miss the opportunity of bringing in potential leads—which means missing out on new business. By investing your time and dollars in digital marketing, you can grow your brand, build meaningful customer relationships (bot …
6 Reasons Why Social Media Works for B2B Marketing
by Erica Eyerman on Tue, Mar 24, 2020 @ 09:00
In today’s modern world, we’re all connected by screens. Whether you’re using a phone, tablet or laptop, it’s easier than ever to see what someone is doing halfway across the world (and see what they had for breakfast for that matter). You can thank social media for that.
HubSpot Lead Nurturing Tactics to Get More Sales Opportunities
by Erica Eyerman on Thu, Jan 16, 2020 @ 09:30
Lead nurturing can be one of the most important aspects of any strategic marketing plan. Lead capture allows you to keep track of any visitor or viewer who accesses your content. There are strategic ways to capture a viewer’s information so you can track the lifecycle stage from when …
5 Simple Digital Marketing Tactics to Increase Brand Awareness
by Erica Eyerman on Tue, Nov 19, 2019 @ 09:00
Building brand awareness is one of the most important aspects of digital marketing—helping with recognition and lead generation. Today, digital marketing makes it easier than ever to stay true to your brand by creating cohesiveness across your website and social media channels. Increa …