Results-Based Marketing for Manufacturers
by Chris Peer on Thu, Dec 10, 2015 @ 08:32
5 Most Important Things Manufacturing Suppliers can do for Getting Started with Results-Based Marketing
Manufacturing is Making a Comeback & So is Cleveland
by Chris Peer on Thu, Oct 01, 2015 @ 07:30
It's Time to Celebrate Northeast Ohio's Manufacturers! Northeast Ohio, the place many of us call home, represents one of the largest manufacturing centers in the country. Our manufacturers not only support our economy by creating jobs, but they manufacture the things we come into cont …
Value Proposition: Your Number One Asset for Manufacturing Growth
by Chris Peer on Tue, Jul 28, 2015 @ 09:24
As an OEM or contract manufacturer, your buyers are demanding high quality, low price, as well as timely delivery. How many times have you garnered new business from a competitor because they couldn’t deliver on one or more of these important pillars? Worse yet, how many times have yo …
Closing Right Out of a Sale: Missed Opportunities
by Chris Peer on Tue, Jun 09, 2015 @ 10:09
Over the past 14 years I have worked with about a hundred different manufacturing companies on their sales and marketing. Over these years, sales and marketing has changed dramatically and it is still changing at a magnificent pace. Keeping on top of it all is our job at SyncShow. Mor …
A Conversation In Manufacturing: Part 1
by Chris Peer on Tue, Apr 21, 2015 @ 10:30
Last week I was talking with the Vice President of Sales at a manufacturing company about his challenges in geographic expansion and new business revenue growth. It was a conversation I am deeply familiar with as I talk to dozens if not hundreds of manufacturing leaders each year. Man …
Why Your Digital Marketing Failed for Your Manufacturing Business
by Chris Peer on Tue, Apr 14, 2015 @ 11:00
As the digital marketing manager for a manufacturing company you have a lot of responsibility on your hands and a management team that is scrutinizing your every move. Proving a return on investment is critical for garnering more funds for the marketing budget and perhaps saving your …
What is Your Unique Value Proposition?
by Chris Peer on Tue, Mar 24, 2015 @ 12:25
Our title of today’s post is perhaps the single most important question that you need to answer to improve marketing and sales success. What is a unique selling proposition (USP)? According to Entrepreneur.com, the definition is: The factor or consideration presented by a seller as th …