Part 2: A Multi-Channel Communication Plan
by Chris Peer on Tue, Feb 23, 2016 @ 01:45
People are different. Engineers are different and purchasing agents are different. They each have distinct ways of doing things and they prefer to conduct research and make buying decisions in their own unique ways. Yet many sales and marketing strategies fail to consider that in orde …
Part 1: Aligning Your Sales & Marketing Teams
by Chris Peer on Thu, Feb 11, 2016 @ 08:00
In my five-step guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for a real return on investment from marketing and sales. This article dives deeper in to the first step: Align Your Sales and Mar …
Results-Based Marketing for Manufacturers
by Chris Peer on Thu, Dec 10, 2015 @ 08:32
5 Most Important Things Manufacturing Suppliers can do for Getting Started with Results-Based Marketing
Manufacturing is Making a Comeback & So is Cleveland
by Chris Peer on Thu, Oct 01, 2015 @ 07:30
It's Time to Celebrate Northeast Ohio's Manufacturers! Northeast Ohio, the place many of us call home, represents one of the largest manufacturing centers in the country. Our manufacturers not only support our economy by creating jobs, but they manufacture the things we come into cont …
Value Proposition: Your Number One Asset for Manufacturing Growth
by Chris Peer on Tue, Jul 28, 2015 @ 09:24
As an OEM or contract manufacturer, your buyers are demanding high quality, low price, as well as timely delivery. How many times have you garnered new business from a competitor because they couldn’t deliver on one or more of these important pillars? Worse yet, how many times have yo …
Closing Right Out of a Sale: Missed Opportunities
by Chris Peer on Tue, Jun 09, 2015 @ 10:09
Over the past 14 years I have worked with about a hundred different manufacturing companies on their sales and marketing. Over these years, sales and marketing has changed dramatically and it is still changing at a magnificent pace. Keeping on top of it all is our job at SyncShow. Mor …
A Conversation In Manufacturing: Part 1
by Chris Peer on Tue, Apr 21, 2015 @ 10:30
Last week I was talking with the Vice President of Sales at a manufacturing company about his challenges in geographic expansion and new business revenue growth. It was a conversation I am deeply familiar with as I talk to dozens if not hundreds of manufacturing leaders each year. Man …