The Strategic Compass of a Well-Crafted Marketing Strategy
by Chris Peer on Thu, Sep 28, 2023 @ 12:56
Here's a hot take: a well-crafted marketing strategy is not a luxury – it's a necessity. This holds especially true in B2B industries where the complexities of targeting businesses as customers require a strategic approach that goes beyond consumer-oriented marketing tactics. Whether …
Crafting Impactful B2B Narratives: A Guide to Showing Value Through Case Studies
by Chris Peer on Tue, Sep 19, 2023 @ 11:36
Here's a little-known fun fact. The Harvard Business School published the first business standalone case study in 1921. It was simply titled "General Shoe Company." The single-page report outlined the real-world problem a Boston shoe company was facing. The shoe company managers wante …
Doing SEO the Right Way, Regardless of Google’s Algorithm Antics
by Chris Peer on Tue, Sep 05, 2023 @ 08:00
Welcome to the SEO arena, where algorithms are the new gladiators and search rankings are the ultimate battlefield. It’s been six months since Google sent in a new competitor in the form of their latest Google core update, and for some poor souls, they didn’t make it out of the arena. …
Increasing Customer Usage by 95% with HubSpot’s New Chatbot Feature
by Chris Peer on Wed, Aug 09, 2023 @ 08:00
The intense focus on artificial intelligence (AI) has sparked many questions from our clients about how to use it to streamline their communication processes. A chatbot is one of the simplest AI tools to use for this purpose. Our clients have had a ton of success placing HubSpot's cha …
The Role of Email Marketing in Building Relationships in B2B Industrial Companies
by Chris Peer on Wed, Aug 02, 2023 @ 08:00
While the B2B marketing world loses its collective mind over emerging marketing channels like influencer marketing and podcasts, email remains a powerful marketing tool for manufacturing companies. Why? Because email fosters lucrative business connections with consistent and personali …
The Value Proposition – Your Brand’s Pinky Swear
by Chris Peer on Wed, Jul 12, 2023 @ 08:00
As kids, a pinky swear is all we need to trust our friends will keep their promises. To go against a pinky swear is unthinkable. As adults, trusting a promise will be upheld is stickier, especially with a 24/7 news cycle reporting on leaders and organizations from every sector doing t …
7 Questions to Ask A Marketing Agency Before You Hire Them
by Chris Peer on Mon, Jul 03, 2023 @ 08:00
You've made the decision. It's time to hire a marketing agency partner to take your business to the next level. Congratulations! That is a critical first step. Now, the work really begins. You need to choose a partner you can work with that will maximize your investment. That will tak …