Beyond Whack-a-Mole: A Blueprint for Enduring B2B Marketing Success
by Chris Peer on Mon, Jan 29, 2024 @ 03:43
Imagine a sunny day at the county fair. You're a ten-year-old with a crisp five-dollar bill, torn between a corn dog and the allure of a whack-a-mole game. You vow to nail every one of those moles each time they pop their heads out of their hole and win the giant stuffed bear. Of cour …
Maximizing Sales Enablement for Industrial Companies
by Chris Peer on Mon, Jan 15, 2024 @ 02:00
The sales environment for the industrial sector has changed significantly over the past decade. This is due to technological advancements, shifts in buyer behavior, and broader economic and market trends. Industrial companies have embraced digital channels. Many have established an on …
Mastering Marketing ROI in the Supply Chain World
by Chris Peer on Wed, Dec 27, 2023 @ 08:00
Chris Peer, CEO of SyncShow, joined Tom Raftery, the host of the Digital Supply Chain podcast, for an insightful conversation on the intersection of B2B marketing and supply chain management. Here's a summary of the conversation.
What Is The Role of Marketing?
by Chris Peer on Wed, Dec 13, 2023 @ 07:30
Over the past decade, marketing has changed significantly. What used to be arts and crafts is now scientific and data-driven. Advancements in technology have fostered ever-increasing capabilities for marketers to track, engage, and monitor their efforts. Due to these advancements, new …
Beyond Trends: Crafting Timeless B2B Websites for 2024 and Beyond
by Chris Peer on Wed, Dec 06, 2023 @ 12:13
It's the end of the year, which means your inbox and social feeds are full of the usual yearly trends and prediction roundups. This is not one of those articles. Hot take – SyncShow does not subscribe to trends. Instead, we believe in tried and true, data-driven best practices. So, al …
Powering Your Industrial Business: LinkedIn Marketing Strategies That Work – Part Two
by Chris Peer on Mon, Nov 20, 2023 @ 09:00
LinkedIn's specialized tools and features make it a goldmine for sales and marketing teams in the B2B space. With precise targeting, networking capabilities, lead generation, dynamic advertising opportunities, and content sharing, it's a one-stop platform for building brand awareness …
Connecting with Confidence: Tips for Industrial Marketers on LinkedIn – Part One
by Chris Peer on Mon, Nov 13, 2023 @ 09:00
Believe it or not, LinkedIn turned twenty years old in May 2023. While Meta, X, and TikTok may receive daily media and consumer attention, LinkedIn has quietly become one of the oldest and most used social media platforms on the planet. There are over 900 million users worldwide. In f …