Comprehensive RevOps: Best Practices Across the Customer Lifecycle
by Chris Peer on Mon, Sep 02, 2024 @ 02:47
In recent articles, we introduced the concept of Customer Lifecycle Management (CLM) and how critical it’s become to Revenue Operations (RevOps). CLM, which oversees the customer experience from initial contact to loyal advocacy, integrates with your RevOps roadmap to enhance business …
How to Optimize Your Tech Stack for Superior Revenue Operations
by Chris Peer on Wed, Aug 21, 2024 @ 09:52
In a previous article, we discussed how a comprehensive tech stack is crucial for driving Revenue Operations (RevOps) success. Your tech stack—integrated software tools—serves as the engine powering your RevOps strategies, enabling your marketing, sales, and customer experience teams …
Leveraging Technology for B2B Revenue Growth
by Chris Peer on Mon, Aug 19, 2024 @ 08:50
One of the top trends for B2B this year is adopting Revenue Operations (RevOps) to streamline and align the sales, marketing, and customer service functions. A tech stack is a suite of integrated software tools. It empowers teams to collaborate, optimize processes, use data and analyt …
Transforming Manufacturing: The Power of Customer Lifecycle Management and RevOps
by Chris Peer on Tue, Jul 30, 2024 @ 09:30
In recent blogs, we’ve been discussing how imperative Revenue Operations (RevOps), or the practice of aligning and optimizing communications, processes, technology, and data across sales, marketing, and customer service departments, has become for manufacturers to succeed in today's c …
From Silos to Success: Transforming B2B Businesses with a RevOps Roadmap
by Chris Peer on Fri, Jun 21, 2024 @ 11:50
Once upon a time, most companies' sales and marketing departments were like parallel tracks on separate railways. The traditional sales and marketing teams operated side by side without intersecting, bound for the same destination. The tracks never converged, missing opportunities for …
Empowering Your Revenue Engine: A Guide to RevOps Process Optimization
by Chris Peer on Fri, May 31, 2024 @ 12:23
RevOps is having a moment. According to Gartner, 75% of the world's highest-growth companies will deploy a revenue operations (RevOps) model by 2025. RevOps is a strategic framework that aligns and optimizes processes, systems, and data across the sales, marketing, and customer experi …
Sales, Marketing & Customer Service: The B2B RevOps Roadmap
by Chris Peer on Tue, May 21, 2024 @ 11:36
Recently, we published an article about a critical shift in the B2B customer journey. It has led to the need for more alignment and collaboration among marketing, sales, and customer experience teams. Buyers today demand more from their vendors. This is true throughout the buying proc …