Is Inbound Marketing Right for Your Small Business?
by Chris Peer on Tue, Dec 18, 2012 @ 08:56
To many businesses any competitive advantage is welcome and inbound marketing can be a game changer. But how do you know if inbound marketing is right for you? As a small business owner, I understand the challenges of committing to a long term investment that may not pay dividends for …
Web Marketing: 7 Takeaways from the Lean Start Up Conference
by Chris Peer on Mon, Dec 17, 2012 @ 11:13
Every organization can benefit from being lean. I know when I am leaner, more effective and more energetic, that I am happier and more productive. The same holds true for organizations who are under so much pressure to do more with less everyday. The Lean Startup Conference took place …
Critical Steps to Getting Started with Inbound Marketing
by Chris Peer on Mon, Nov 12, 2012 @ 10:57
When talking to prospective customers about Inbound Marketing, the number one question I get asked is: “Where do we start?”.
Online Marketing Court - The Defendant: Your Website
by Chris Peer on Mon, Nov 05, 2012 @ 01:59
As I sit on jury duty this week, I can't help but think about the power we have as a community. As jurors we have to review facts, testimony and expert witnesses to form an opinion about a case. These collective opinions determine the fate of the case and the lives of those involved.
Which One Are You? 7 Stereotypes of Online Marketing
by Chris Peer on Tue, Oct 30, 2012 @ 03:21
Attention marketing departments, sales teams and the C suite, your company probably falls into one of the following stereotypes and it could be costing you lost revenue opportunities.
The Future of the Small Business Website & Digital Marketing
by Chris Peer on Tue, Oct 09, 2012 @ 02:59
The Future of the Small Business Website & Digital Marketing For the past ten years my firm, SyncShow Interactive (previously Idea Engine, Inc.) has developed hundreds of websites for small businesses. Over these years I have seen how these websites have helped these companies gro …
What should a small business website & online strategy cost?
by Chris Peer on Tue, Sep 25, 2012 @ 11:14
What is the cost of a small business website? This is a question I get asked all the time and the answer varies. For most small businesses (annual revenues from $100,000 to $100mm) the price for a new website can vary from a couple thousand dollars to over one hundred thousand dollars …