Leveraging Big Data for Sales and Marketing Profitability: Part I
by Chris Peer on Tue, Mar 26, 2013 @ 09:57
Just about every decision we make in business today relies on data. Almost all of our decisions are based on data and the quantity and quality of that data can determine how effective we are. For the past 11 years, I have worked with hundreds of companies on their sales and marketing …
Evolution of Manufacturing Conference & Awards
by Chris Peer on Mon, Feb 25, 2013 @ 04:11
Last Thursday evening I had the privilege of attending the Evolution of Manufacturing Awards and what a great night it was. It would be an understatement to say that Fred Koury and Smart Business can put on a great event. This year's event was extra special for me as it was hosted at …
Why Your eCommerce Site Is The Worst
by Chris Peer on Mon, Feb 11, 2013 @ 10:54
Why your eCommerce Site Sucks A couple of days ago I was talking to my friend Jim, who is in the home renovation business. I mentioned that another friend of mine was looking to start a major renovation project on his house. As we got to talking about the project Jim asked where my fr …
Top 3 Mistakes in Website Development/Redesign
by Chris Peer on Wed, Jan 23, 2013 @ 02:46
Recently, I came across an amazing statistic that only 45% of businesses have a website. In researching this further I found another statistic that claims only 24% of businesses have a website. Yes, these statistics have been updated through 2012!! I am not sure which one is closer to …
Is Inbound Marketing Right for Your Small Business?
by Chris Peer on Tue, Dec 18, 2012 @ 08:56
To many businesses any competitive advantage is welcome and inbound marketing can be a game changer. But how do you know if inbound marketing is right for you? As a small business owner, I understand the challenges of committing to a long term investment that may not pay dividends for …
Web Marketing: 7 Takeaways from the Lean Start Up Conference
by Chris Peer on Mon, Dec 17, 2012 @ 11:13
Every organization can benefit from being lean. I know when I am leaner, more effective and more energetic, that I am happier and more productive. The same holds true for organizations who are under so much pressure to do more with less everyday. The Lean Startup Conference took place …
Critical Steps to Getting Started with Inbound Marketing
by Chris Peer on Mon, Nov 12, 2012 @ 10:57
When talking to prospective customers about Inbound Marketing, the number one question I get asked is: “Where do we start?”.