(Quick How-To) eCommerce: Pricing vs Profit, Win The Price War
by Chris Peer on Thu, May 16, 2013 @ 09:00
eCommerce: Pricing vs Profit, Winning the Price War So how do you make profits in eCommerce when your competition is selling the same product at or below acceptable profit margins? Many etailers sell products manufactured by third parties and are faced with a difficult dilemma when it …
How To Improve Ecommerce Conversion Rates
by Chris Peer on Mon, Apr 22, 2013 @ 04:13
4 Ways to Improve Your eCommerce Conversion Rates You can increase your eCommerce sales without driving more traffic! Depending on who you ask, data shows that the average eCommerce website conversion rate is 2-3%. That means for every one thousand visitors you get somewhere between 2 …
Magento Imagine 2013: What's New in eCommerce
by Chris Peer on Tue, Apr 16, 2013 @ 04:57
The Magento Imagine 2013 Conference was a hit! The venue was at the M Resort, just 15 minutes off of the Las Vegas strip. At first I was a bit surprised to be so far from the strip but it did not detract from the conference at all. In fact, the M Resort (coincidence that Magento chose …
What Sales & Marketing Teams Should be Tracking: Big Data Part 3
by Chris Peer on Mon, Apr 01, 2013 @ 01:00
In Big Data Part 1 we discussed the power of Big Data and how companies are using it to grow profitability. In Big Data Part 2 we presented the three most common misconceptions about embracing a big data strategy. In Part 3 we present what you should be tracking to improve your sales …
3 Misconceptions On Why Companies Fail To Embrace a Big Data Strategy
by Chris Peer on Thu, Mar 28, 2013 @ 03:45
In Big Data Part 1, Leveraging Big Data for Sales and Marketing Profitability, we discussed the power of data and how businesses are using data for corporate growth. In this follow up report, we discuss the misconceptions about big data and how you can implement a big data strategy ea …
Leveraging Big Data for Sales and Marketing Profitability: Part I
by Chris Peer on Tue, Mar 26, 2013 @ 09:57
Just about every decision we make in business today relies on data. Almost all of our decisions are based on data and the quantity and quality of that data can determine how effective we are. For the past 11 years, I have worked with hundreds of companies on their sales and marketing …
Evolution of Manufacturing Conference & Awards
by Chris Peer on Mon, Feb 25, 2013 @ 04:11
Last Thursday evening I had the privilege of attending the Evolution of Manufacturing Awards and what a great night it was. It would be an understatement to say that Fred Koury and Smart Business can put on a great event. This year's event was extra special for me as it was hosted at …