The Secret to Lead Generation for Manufacturers
by Chris Peer on Tue, Feb 18, 2014 @ 08:54
Search engine optimization (SEO) has long been important for getting high rankings in search engines to drive traffic to your website. The truth, however, is that it's no longer as important as it used to be. Today, SEO is more about playing the digital marketing game and being recogn …
Maximizing Lead Generation Potential for Your Website
by Chris Peer on Tue, Feb 11, 2014 @ 09:19
Maximizing Lead Generation Potential for Your Website Most traffic to any website, whether it is a marketing site or a company information site, is generated through three primary sources: Direct traffic: when a person types the website URL into their browser Organic traffic: when a s …
Why Blogging Doesn't Work for Manufacturers
by Chris Peer on Thu, Jan 30, 2014 @ 09:33
If you're reading this and you're a manufacturer, you may have incorporated a blog as part of your overall marketing efforts. If not, you may have either considered a blog or just ruled out the option altogether. I'm here to say that blogging for manufacturing companies stinks! It's n …
Are Your Distributors Just Overpaid Salespeople?
by Chris Peer on Tue, Jan 21, 2014 @ 09:49
Changes in today’s manufacturing process in the global economy is continuing to drive costs higher and higher. Many manufacturers are looking at ways to improve their profit margins by selling directly to the end consumer instead of through retail and distribution channels. This is tr …
How Inbound Marketing Works for Manufacturing
by Chris Peer on Tue, Jan 14, 2014 @ 11:22
Most manufacturing firms have realized the importance of having an online presence and have in turn built websites to reach potential customers. Unfortunately, their interest in online marketing ends there. Just because you have a website does not mean you will get customers. To make …
How to Take Charge of Your Lead Generation & Conversion
by Chris Peer on Tue, Jan 07, 2014 @ 03:28
If you are in sales or business development you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time consuming and …
The Internet Evolution: Are you a Digital Dinosaur?
by Chris Peer on Mon, Aug 05, 2013 @ 08:52
Before you jump into building your web strategy, you first need to look at where the Internet is going and where it has been. Since the proliferation of the Internet, the way we communicate has changed drastically. As marketers, we too have changed the strategies, tactics and technolo …