How Inbound Marketing Works for Manufacturing
by Chris Peer on Tue, Jan 14, 2014 @ 11:22
Most manufacturing firms have realized the importance of having an online presence and have in turn built websites to reach potential customers. Unfortunately, their interest in online marketing ends there. Just because you have a website does not mean you will get customers. To make …
How to Take Charge of Your Lead Generation & Conversion
by Chris Peer on Tue, Jan 07, 2014 @ 03:28
If you are in sales or business development you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time consuming and …
The Internet Evolution: Are you a Digital Dinosaur?
by Chris Peer on Mon, Aug 05, 2013 @ 08:52
Before you jump into building your web strategy, you first need to look at where the Internet is going and where it has been. Since the proliferation of the Internet, the way we communicate has changed drastically. As marketers, we too have changed the strategies, tactics and technolo …
Inbound Marketing: The Never-Ending Networking Event
by Chris Peer on Tue, Jul 30, 2013 @ 03:16
Wow, it's been amazing. Hasn't it? Bearing witness to the most significant communication platform to ever be stroked by humankind, the Internet has revolutionized the way we communicate. But you already know that, it's old news. So why is it then that so many companies tout the succes …
eCommerce: Avoid 3 Common Mistakes of The Startup eTailer
by Chris Peer on Fri, Jun 21, 2013 @ 05:42
As the Internet continues to morph at warp speed, more and more individuals and businesses are jumping at the opportunities that selling their products online offers. Today, launching an eCommerce website can be done with a very limited budget and in some cases just days. With quick-s …
(Quick How-To) eCommerce: Pricing vs Profit, Win The Price War
by Chris Peer on Thu, May 16, 2013 @ 09:00
eCommerce: Pricing vs Profit, Winning the Price War So how do you make profits in eCommerce when your competition is selling the same product at or below acceptable profit margins? Many etailers sell products manufactured by third parties and are faced with a difficult dilemma when it …
How To Improve Ecommerce Conversion Rates
by Chris Peer on Mon, Apr 22, 2013 @ 04:13
4 Ways to Improve Your eCommerce Conversion Rates You can increase your eCommerce sales without driving more traffic! Depending on who you ask, data shows that the average eCommerce website conversion rate is 2-3%. That means for every one thousand visitors you get somewhere between 2 …