Effectively Managing Leads – Separation of Marketing and Sales
by Chris Peer on Thu, Apr 17, 2014 @ 04:40
Today, SyncShow is featuring a third guest post in a series on CRM from one of our partners, InfoGrow. Bob Sullivan offers great insight on how having a CRM system will make your team more effective and more profitable. As a company that runs results-focused lead generation campaigns, …
How to Reach Buyers Who Might Not be on Social Media
by Chris Peer on Thu, Apr 10, 2014 @ 08:37
Social media has been a major phenomenon in the marketing world over the past decade, and it certainly does have a major place in any advertising campaign. However, there are still some people - nearly 25% of Americans - who do not use social media at all. Focusing all of your adverti …
How to Create Demand Generation for your Products
by Chris Peer on Thu, Apr 03, 2014 @ 01:56
Did you know that recent studies show that 67% of the buying process is done online, regardless of product type, service type, size or cost? That’s right, two thirds of the buying process are happening before you ever even talk to your consumer. Today, buyers are researching and compl …
Use Inbound Marketing To Get Sales Talking To More People
by Chris Peer on Wed, Mar 26, 2014 @ 09:59
Word of mouth is often what prompts people to make a purchasing decision quickly. Business face-to-face personal communication is now replaced through phone calls, video calls, social media, email, and live chat. With all of these communication options, it is easier than ever to keep …
Integrating CRM & Marketing Automation for More & Better Leads
by Chris Peer on Thu, Mar 20, 2014 @ 09:49
Today, Syncshow is featuring a second guest post in a series on CRM from one of our partners, InfoGrow. Bob Sullivan offers great insight on how having a CRM system will make your team more effective and more profitable. As a company that runs results-focused lead generation campaigns …
3 Elements of Inbound Marketing
by Chris Peer on Thu, Mar 13, 2014 @ 05:01
Getting visitors to your company website is relatively easy; converting them into qualified leads is another story. The overall purpose of your website should be to create qualified leads. This is the key to Inbound Marketing. Most people will not freely give up their contact informat …
How to Measure the Profitability of Google AdWords
by Chris Peer on Thu, Mar 06, 2014 @ 11:26
If you are using Google AdWords as part of your lead generation efforts, it’s important to figure out what is working and how much each of these leads are costing you. Figuring out the return on investment (ROI) of your AdWords campaign can be tricky. Some business owners and marketin …