How to Determine a Brand Awareness Budget
by Chris Peer on Thu, May 15, 2014 @ 09:37
There are a number of cheap and free marketing and branding tools that you will find online, but you aren't going to succeed by using only those items. Not only that, but what does "cheap" even mean to you? If you're creating your brand awareness strategy, you have to include a budget …
How to Target Your Message to a Specific Geographic Location
by Chris Peer on Thu, May 08, 2014 @ 08:30
You know that your product is the best on the market, better than your competitors, and you might even have a message ready - but how do you ensure the right ears hear it? Targeting your proposition to local businesses and consumers helps you automatically cut through the "marketing c …
How to Improve Your eCommerce SEO Strategy
by Chris Peer on Thu, May 01, 2014 @ 01:48
5 Smart SEO Strategies for eCommerce eCommerce poses an especially difficult challenge when it comes to SEO. With products constantly changing and the potential for duplicate content, an eCommerce website requires constant vigilance to keep the search engines coming back to index the …
How to Improve eCommerce Sales with Magento
by Chris Peer on Thu, Apr 24, 2014 @ 08:54
eCommerce websites enable visitors to view and buy products online. Today, starting an online store is cheap and for a couple of hundred dollars, you can have a modern, functional store thanks to eCommerce scripts like Magento. Magento is an open-source eCommerce platform that has bee …
Effectively Managing Leads – Separation of Marketing and Sales
by Chris Peer on Thu, Apr 17, 2014 @ 04:40
Today, SyncShow is featuring a third guest post in a series on CRM from one of our partners, InfoGrow. Bob Sullivan offers great insight on how having a CRM system will make your team more effective and more profitable. As a company that runs results-focused lead generation campaigns, …
How to Reach Buyers Who Might Not be on Social Media
by Chris Peer on Thu, Apr 10, 2014 @ 08:37
Social media has been a major phenomenon in the marketing world over the past decade, and it certainly does have a major place in any advertising campaign. However, there are still some people - nearly 25% of Americans - who do not use social media at all. Focusing all of your adverti …
How to Create Demand Generation for your Products
by Chris Peer on Thu, Apr 03, 2014 @ 01:56
Did you know that recent studies show that 67% of the buying process is done online, regardless of product type, service type, size or cost? That’s right, two thirds of the buying process are happening before you ever even talk to your consumer. Today, buyers are researching and compl …