What is the Concept of Drip Marketing All About?
by Chris Peer on Thu, Nov 06, 2014 @ 09:30
Drip Marketing is the concept of touching a consumer multiple times over a defined period of time to ensure your brand message stays relevant with a consumer, increasing the chances of closing a sale. Drip Marketing is not Lead Nurturing, but they share very similar tactics. So what a …
A Marketing Lesson From Canada
by Chris Peer on Thu, Oct 23, 2014 @ 08:30
Having just returned from Toronto, Ontario, it struck me how ethnically diverse the Toronto area is compared to many other cities in the United States. I’ve lived in suburbs across the USA, including Dallas, Cleveland, Washington D.C. and New York. I have been fortunate enough to trav …
When Sales Leads are Not Enough: A Digital Marketing Story
by Chris Peer on Thu, Jun 19, 2014 @ 07:30
When Sales Leads Don’t Turn Into Sales This is a story about Jim, president of a manufacturing company. He has a strong business with annual revenues at about $30 million. Marketing his company and products has never been top of mind for Jim. He had a small brochure style website for …
How to Get Started with Email Marketing
by Chris Peer on Thu, May 29, 2014 @ 08:00
Getting started with email marketing is easier than many people believe, and it is a critical component of making your business work more effectively. If you've never used email marketing before, you may be thinking a million things - what platform should I use? How do I draw people i …
Lead Generation and Conversion vs. Old School Cold Calling
by Chris Peer on Thu, May 22, 2014 @ 04:51
Over the past few years, the power of the Internet and online lead generation have really come into their own. With the ability to generate leads from anywhere in the world, you can market what you offer to a massive geographic region and to more people than have ever been available b …
How to Determine a Brand Awareness Budget
by Chris Peer on Thu, May 15, 2014 @ 09:37
There are a number of cheap and free marketing and branding tools that you will find online, but you aren't going to succeed by using only those items. Not only that, but what does "cheap" even mean to you? If you're creating your brand awareness strategy, you have to include a budget …
How to Target Your Message to a Specific Geographic Location
by Chris Peer on Thu, May 08, 2014 @ 08:30
You know that your product is the best on the market, better than your competitors, and you might even have a message ready - but how do you ensure the right ears hear it? Targeting your proposition to local businesses and consumers helps you automatically cut through the "marketing c …