When Sales Leads are Not Enough: A Digital Marketing Story
by Chris Peer on Thu, Jun 19, 2014 @ 07:30
When Sales Leads Don’t Turn Into Sales This is a story about Jim, president of a manufacturing company. He has a strong business with annual revenues at about $30 million. Marketing his company and products has never been top of mind for Jim. He had a small brochure style website for …
How to Get Started with Email Marketing
by Chris Peer on Thu, May 29, 2014 @ 08:00
Getting started with email marketing is easier than many people believe, and it is a critical component of making your business work more effectively. If you've never used email marketing before, you may be thinking a million things - what platform should I use? How do I draw people i …
Lead Generation and Conversion vs. Old School Cold Calling
by Chris Peer on Thu, May 22, 2014 @ 04:51
Over the past few years, the power of the Internet and online lead generation have really come into their own. With the ability to generate leads from anywhere in the world, you can market what you offer to a massive geographic region and to more people than have ever been available b …
How to Determine a Brand Awareness Budget
by Chris Peer on Thu, May 15, 2014 @ 09:37
There are a number of cheap and free marketing and branding tools that you will find online, but you aren't going to succeed by using only those items. Not only that, but what does "cheap" even mean to you? If you're creating your brand awareness strategy, you have to include a budget …
How to Target Your Message to a Specific Geographic Location
by Chris Peer on Thu, May 08, 2014 @ 08:30
You know that your product is the best on the market, better than your competitors, and you might even have a message ready - but how do you ensure the right ears hear it? Targeting your proposition to local businesses and consumers helps you automatically cut through the "marketing c …
How to Improve Your eCommerce SEO Strategy
by Chris Peer on Thu, May 01, 2014 @ 01:48
5 Smart SEO Strategies for eCommerce eCommerce poses an especially difficult challenge when it comes to SEO. With products constantly changing and the potential for duplicate content, an eCommerce website requires constant vigilance to keep the search engines coming back to index the …
How to Improve eCommerce Sales with Magento
by Chris Peer on Thu, Apr 24, 2014 @ 08:54
eCommerce websites enable visitors to view and buy products online. Today, starting an online store is cheap and for a couple of hundred dollars, you can have a modern, functional store thanks to eCommerce scripts like Magento. Magento is an open-source eCommerce platform that has bee …