Why Sales Leaders in the Transportation Industry Don’t Need More Leads
by Chris Peer on Tue, Dec 08, 2020 @ 11:50
A recent study produced by the Transportation Marketing & Sales Association (TMSA) illustrated that 50.5% of sales teams fail to hit 90% of their sales quota. The same study states that sales leaders have a significant interest in aggressive lead generation activities.
Using Paid Media to Drive Lead Generation
by Chris Peer on Thu, Oct 15, 2020 @ 10:30
Lead generation is essential for any company looking to bring in new business. Without a lead generation strategy, it’s very unlikely that any leads making their way through your funnel will fit your ideal persona profile. So, what happens when you have a strategy that isn’t bringing …
The Positive Impact Digital Marketing Can Have on Your Top-Line Growth
by Chris Peer on Tue, Aug 25, 2020 @ 10:30
More than ever before, businesses are relying on digital marketing to reach their highest goals. At the start of 2020, top companies allocated a large majority of their marketing spend to digital. With the global pandemic and so many people working from home, many companies have shift …
What Key Performance Indicators You Should Be Tracking
by Chris Peer on Thu, Aug 20, 2020 @ 10:15
Choosing the right key performance indicators (KPI) to track for digital marketing can be tricky for a few reasons. With digital channels providing, in some cases, real-time data, and mountains of it, how do you slog through the offerings to find out what really matters? Too often we …
The 5 Most Important Steps in Building a Digital Marketing Strategy for B2B
by Chris Peer on Fri, Jul 31, 2020 @ 10:20
Marketing is changing every day—especially as it relates to buyer behaviors. Now more than ever, buyers are spending critical time during their decision-making process online rather than talking to a salesperson. As a result, it’s imperative that B2B companies diversify their traditio …
Defining Your Ideal Customer: 4 Important Questions to Ask Yourself
by Chris Peer on Fri, Jul 10, 2020 @ 10:30
Synchronizing Sales & Marketing How can you expect to increase sales if your marketing and sales are not aligned? At SyncShow, we’re passionate about helping businesses with their sales and marketing alignment needs with SaleSync™, a strategic process that includes detailed profil …
Measuring the Website Data Analytics for Your Business Objectives
by Chris Peer on Thu, Jun 25, 2020 @ 10:30
If you’ve ever logged into a tool like Google Analytics, chances are you may have been overwhelmed by the amount of data you could pull about your website.