Why Your Digital Marketing Failed for Your Manufacturing Business
by Chris Peer on Tue, Apr 14, 2015 @ 11:00
As the digital marketing manager for a manufacturing company you have a lot of responsibility on your hands and a management team that is scrutinizing your every move. Proving a return on investment is critical for garnering more funds for the marketing budget and perhaps saving your …
What is Your Unique Value Proposition?
by Chris Peer on Tue, Mar 24, 2015 @ 12:25
Our title of today’s post is perhaps the single most important question that you need to answer to improve marketing and sales success. What is a unique selling proposition (USP)? According to Entrepreneur.com, the definition is: The factor or consideration presented by a seller as th …
Is Marketing Now More Valuable Than Sales to the Manufacturer?
by Chris Peer on Tue, Mar 03, 2015 @ 08:45
I once heard a business owner say that Sales is the lifeblood of a company and Marketing is arts and crafts. As a marketer, this hurt, but to some degree I could not disagree…not until recently. Over the past five years Marketing has drastically changed. The Internet has completely mo …
Can B2B be Successful in Inbound Marketing and Lead Generation?
by Chris Peer on Tue, Dec 16, 2014 @ 12:29
As an inbound marketer, I often get asked if inbound lead generation and lead nurturing works for B2B companies. There seems to be a belief that business-to-business companies fall into a black hole when it comes to marketing and its is simply not true (anymore). In short, the answer …
How to Identify Qualified B2B Inbound Marketing Leads
by Chris Peer on Tue, Dec 09, 2014 @ 09:30
Inbound marketing is really just a cool name for “pre-sales”. Today, B2B marketing teams can prove their ROI and have taken on some of the salesperson’s role when it comes to lead generation and lead nurturing, leaving sales teams more time to build human-to-human relationships and cl …
Is Email Marketing Going Out of Style?
by Chris Peer on Tue, Dec 02, 2014 @ 09:53
Are you experiencing low open and click-through rates on your email marketing? Email marketing is still a highly relevant way to reach your consumers, however, finding the perfect mix of timing and messaging is often difficult. One question we ask companies with struggling email marke …
How to be a Success with Marketing Automation & Inbound Marketing
by Chris Peer on Tue, Nov 18, 2014 @ 09:00
Inbound marketing and marketing automation go hand-in-hand, but let's first ensure we are defining the differences. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get a prospect’s attention. "Inbound marketing earns t …